Stephan Vogel is named Jury President for the Creativity in B2B competition at London International Awards 2024. Judging for the 39th LIA show will occur from September 29 to October 7, 2024 at Encore @ Wynn Las Vegas.
Dr. Stephan Vogel, Ogilvy EMEA’s Chief Creative Officer since 2009, has led over 50 offices. He started as a copywriter in 1997 and achieved creative leadership milestones, including joining the Ogilvy Worldwide Creative Council in 2011 and the Ogilvy Group’s Executive Leadership Team in February 2019.
Stephan is highly experienced in awards shows, judging globally recognized ones and guiding his teams to win hundreds of awards. Ogilvy was named the #1 Most Creative Network by WARC in 2021, 2022, and 2023. Under his direction, Stephan strengthened Ogilvy EMEA as the network’s top region.
Dr. Stephan Vogel specializes in psychology and theory of science, completing his Doctorate in Mannheim and Munich with a scholarship. He authored books on “Envy” and “The Psychology of Human Emotions: A Blueprint for an Exact Science of Feelings.”
In accepting his role as Jury President, Stephan said, “As Shakespeare put it: To be or not to B2B. I was born and raised in B2B. In my first agency, I did advertising for power cranes and house drain pipes. At Ogilvy, I started with IBM, SAP and I pitched and won Siemens globally. I presented my latest B2B campaign #AdvantageUkraine to President Zelensky himself. It has collected over 15 billion in investments for the country. Yes, I love B2B and I am looking forward to meeting and leading the LIA jury, to feel the same passion in other crazy ones.”
Barbara Levy, President of LIA, said, “B2B marketing isn’t easy. Nor has it ever been considered glamorous or sexy. It is all these reasons that make it so much more interesting. You can’t hide behind gloss or novelty. Hence, it challenges creative people – they need to find a creative way to tell a more compelling story to a very savvy market. Stephan Vogel, with his experience of rolling up his sleeves and working on what some may consider as humdrum products, will definitely be a great guide for his jury as they look at B2B. It’s not boring to boring anymore as the past winning work in this competition has shown that the work is getting bolder and better.”
Jury members meet in Las Vegas at the Encore @ Wynn Hotel to judge all work on-site. Each judge views all work in their media category. Panels determine Gold, Silver, and Bronze winners, along with Finalists. They may also award a Grand LIA.
Since there is no off-site pre-judging, all judges are actively engaged throughout, ensuring full participation and transparency in the final results.
