Mumbai: Mankind’s pain relief brand Nimulid Strong has roped in Story Digital as its new digital and creative agency. With their flair for innovative digital campaigns and fresh brand solutions, Story Digital is all set to make Nimulid Strong the talk of the town with their dynamic and witty content.
Pratiek Sawhney, Co-Founder of Story Digital, couldn’t be more pumped: “Pain has become way too serious in India—it’s almost like a daily ritual that sneaks up on you anytime, anywhere. With our campaign “Gardan Hilate Raho” for Mankind Nimulid Strong, we’re here to keep things real and relatable. By tapping into our knack for spotting great insights, we’ve zeroed in on a fun and quirky behavioural twist that everyone can connect with.”
Nimulid Strong’s latest campaign ‘Gardan Hilate Raho’ puts the spotlight on India’s unspoken language of gestures, making sure that neck pain doesn’t rain on anyone’s parade. Whether it’s a nod to your best friend’s brilliant idea, a shake at yet another plot twist, or just a classic agreeable wobble, Nimulid Strong ensures every move stays smooth.
Joy Chatterjee (AGM – Sales & Marketing, Mankind Pharmaceuticals Ltd.), adds, “We were looking for a partner who could address the specific challenges in our category. Story Digital offered valuable insights and a creative approach that aligns with our goals. We are confident that their team will effectively contribute to the success of the brand. With Nimulid Strong, we aim to target neck pain, offering a powerful 2X benefit of diclofenac, addressing consumer needs more effectively.”
Story Digital, the creative agency behind campaigns for Wild Stone, Ambuja Cement, ACC, Purpos Planet, and Priyagold, are ready to supercharge Nimulid Strong’s digital game.
