MUMBAI: Sunfeast Dark Fantasy, a cookie brand has partnered with ‘Pushpa 2: The Rule’. As part of this special collaboration, Sunfeast Dark Fantasy has introduced limited-edition Pushpa 2 packs ahead of the movie release. The packs feature an image of Arjun in his Pushpa avatar.
Further, the brand will offer an opportunity to five fans to meet actor Allu Arjun with the ‘Biggest Fan Biggest Fantasy’ contest.
Participants need to take a selfie using a special Augmented Reality (AR) filter on the dedicated campaign microsite ( www.biggestfanbiggestfantasy.com ) and share it on their social platforms while tagging the brand for their chance to win prizes and for an opportunity to meet the Pushpa star.
Dark Fantasy has also organised a grand ‘Fan Rally’ at ICFAI Foundation for Higher Education (IFHE) University, Hyderabad. The event witnessed an enthusiastic turnout of over 1000 attendees, including devoted fans who travelled from as far as Delhi and Uttar Pradesh to be part of this unique celebration. The fan rally not only showcased the popularity of the movie franchise but also looked to highlight Dark Fantasy’s connection with its audience.
Ali Harris Shere, COO Biscuits and Cakes Cluster, ITC said, “Our collaboration with Pushpa 2 aims to celebrate the intense passion and deep connection that both Pushpa fans and Dark Fantasy enthusiasts feel toward their common favorites. We are thrilled to bring this unique opportunity to our consumers to connect with iconic star Allu Arjun and feel part of the Pushpa universe.”
Cherry, CEO Mythri Movie Makers said, “Dark Fantasy is a brand synonymous with all and we are very excited to collaborate with the brand. Together, we have created something truly special for Pushpa fans and we can’t wait for them to experience it. This partnership reflects our shared commitment to creativity and connecting with audiences in meaningful ways.”
