Treebo, a new-age hospitality company operating in the premium-budget segment concluded the journey of its digital campaign christened “Acha Hua Treebo Kiya”. Conceptualized and executed by Supari Studios, this campaign aims to reach out to its consumers with a clearly defined value proposition of quality and affordability on Treebo – be it for leisure, family, or business travel to ensure a convenient, quality-driven, and hassle-fre e experience.
For this campaign, Supari Studios created a series of 3 ad films for Treebo featuring a young couple, a fatherdaughter duo and a corporate duo on a business trip, and how they manage to steer all their travel challenges owing to the assistance of Treebo’s hotel staff, amenities, and offerings. The campaign highlights moments and experiences Indians can look forward to for the travel season with Treebo hotel stays that are quality-focused, affordable, and accessible. The campaign adds an emotional, consumer-centric spin with a quirky undertone to showcase how Treebo offers affordability with quality and ends with the iconic punchline – ‘Acha Hua Treebo Kiya’.
The campaign reintroduces Treebo as a reliable, safe and premium-budget choice for consumers and is directed towards making it the ‘most-loved hotel brand’, the ‘highest value-for-money brand’ and a trusted travel partner, first in India and eventually worldwide. It also positions the brand as one that offers highest quality experience also making it the default choice for any customer looking for a dignified, comfortable stay at an affordable price point. In addition, the campaign also endeavors to render Treebo the ‘booking platform of choice’ for people. By virtue of its portfolio size – 450+ properties in 90+ cities – they have the ability and credibility in being able to serve the traveler across the country.
Yashi Bisani – Associate Director, Brand Marketing, Treebo Hotels, said, “We have launched this new campaign to celebrate the spirit of the Indian travelers. Treebo is known for being a customer-centric brand. We understand the Indian consumer travel needs and strive to create a pro- consumer experience that is conducive to their travel needs. Our campaign is directed towards building wider brand awareness to ensure we strike the right chord with the Indian travellers through relatable situations and stories.”
Anvita Arora – AVP, Brand Partnerships, Supari Studios, “We are excited to partner with Treebo and delighted with the confidence that Treebo has placed in us to bring to life, our vision for the brand campaign to establish Treebo as a distinct player in the already cluttered category. With each film we introduce the audience to fun but relatable characters and situations where Treebo comes up on top as the reliable, practical and credible travel partner of choice.”
