Bengaluru: super.money, a Flipkart-backed leading UPI platform, has unveiled a quirky new digital film featuring legendary South African cricketer Jonty Rhodes as its official ‘Cashback Catcher’. Famous for his lightning-fast reflexes and iconic dives on the field, Rhodes now personifies the modern Indian consumer — nimble, alert, and determined to catch the best value in every transaction.
The film reimagines what happens when one of the greatest fielders in cricket history starts diving for cashbacks instead of cricket balls. Drawing from the insight that 95% of Indian digital consumers find cashback offers attractive, the ad highlights how super.money transforms every swipe, tap, or scan into a rewarding moment. With its UPI-linked co-branded credit cards (in association with leading banks), super.money promises up to 3% real cashback on all transactions — transparent, instant, and reliable.
Premanshu Singh, Co-Founder, super.money, said, “At super.money, we believe rewards should be simple, consistent, and genuinely valuable, not complicated or conditional. Our mission has always been to ensure that users feel the joy of getting something back every time they spend, through flat and reliable cashback. Jonty Rhodes brings that same spirit to life in this campaign, always on the move, always alert, and always diving for what’s truly rewarding. In many ways, Jonty isn’t just playing himself, he is playing every Indian consumer, jumping through apps and finally landing where cashback is real. With this film, we are not just telling a fun story, we are reinforcing our commitment to shift consumer expectations and make tangible rewards a standard.”
Adding a creative perspective, Vishal Dayama, Creative Director of the film and Founder of Braindad, said, “The lengths to which our protagonist goes to avoid losing cashback make this ad film both funny and insightful. Jonty Rhodes brought a physicality and likability that elevated the idea beyond just comedy; it’s about behavior, habit, and the thrill of getting something back.”
Creative Credits:
Agency: Braindad
Creative Director: Vishal Dayama
Director: Ryan Mendonca
Creative Producer: Devarsh Thaker
Writers: Rajat Thakur, Vishal Dayama
Production House: Bang Bang Mediacorp
Distribution: In-House
