Mumbai: Hygienic Research Institute Private Limited (HRIPL), known in Indian beauty, releases a new TVC for Super Vasmol Kesh Kala 33. The ad caters to young women seeking safe hair color with natural ingredients.
The film shows a young woman using Super Vasmol Kesh Kala 33 on her grey hair while her sister records. They discuss hair coloring myths. The elder sister explains the product’s safety and benefits. It’s an oil-based hair color offering natural black shades. Easily used, wash it out after an hour, reapply every 15 days. The younger sister praises the elder sister’s black hair, calling her brave. The TVC ends with the famous tagline, ‘Safed nahi rahenge mere baal, Vasmol ne kiya kamaal.’
Speaking about the new TVC, Dheeraj Arora, Managing Director & CEO, HRIPL said, “Vasmol has been a trusted ally for generations, providing safe hair coloring options across India. With this new TVC, we aim to broaden our consumers and to reach women aged 28-35years who have started seeing early greys but may hesitate to color their hair due bleach-induced damage to hair. For decades, Super Vasmol Kesh Kala 33 has been the most trusted brand which offers credible hair coloring solutions. Super Vasmol Kesh Kala 33 is a unique blend of oils with natural ingredients like Amla, Hibiscus and Bhringa Raj.”
The brand offers natural and safe hair coloring options that resonate with modern women’s needs. The latest TVC emphasizes Vasmol’s long-standing safety and relevance, bridging traditions with today’s aspirations.
Madhu Noorani, President, Lowe Lintas says, “The modern day woman is both brave and beautiful and that’s the ‘Kamaal’ the brand brings into their lives.”
The brand film has been released in Hindi, Odia, Tamil, Telugu, Bengali and Assamese languages.
TVC Link:
TVC credits:
Creative agency –Lowe Lintas
Ad Director – Deb Medhekar
Creative team – Madhu Noorani, Sanchita Sinha, Gurugram Iyer, Tabish Shaikh
Account Management – Anaheeta Goenka, Adhideb Ghosh, Rupesh Naik, Mitali Kulkarni
Account Planning – Pooja Rawat, Divya Jaiswal
