Bengaluru: Supertails, a digital-first pet care brand, has unveiled its latest festive mega-sale—Hooman Di Wedding Sale—running from 23rd November to 2nd December. Riding on India’s vibrant shaadi season, the campaign blends culture, humour, and heartfelt storytelling to spotlight a simple truth: in every modern family, pets are the ultimate decision-makers.
Built on the insight that no rishta is complete without a pet’s approval, the campaign reimagines the wedding season through a pet-first lens. With pets positioned as the ones who must “approve the match,” Supertails turns traditional wedding tropes into relatable, funny, and emotional moments for pet parents.
At the core of the campaign is a dramatic, Ekta Kapoor-style brand film filled with wedding melodrama. The story begins with two families finalising a rishta—music swelling, sweets ready—when the bride’s pets enter with a dramatic objection. They interrogate the groom to see if he is worthy of becoming their new pawrent. With a little help from Supertails’ treats and goodies, the groom wins them over and proposes not just to the bride, but to the pets as well, asking, “Will you all marry me?” The film closes with a warm, humorous approval from the pets.
Online, each day of the sale reflects a different shaadi function—Daawat-e-Baarat (food deals), Band, Baaj, Bling (accessories), and Healthily Ever After (pharmacy offers). Offline, the brand released witty matrimonial spoofs voiced by Supertails’ popular “pet aunties” and hosted the Pet Parent Palooza in Bengaluru—a first-of-its-kind carnival created in partnership with Kaunversations where pet parents and their partners met to celebrate their “pet-approved” bonds.
Speaking about the campaign, Vineet Khanna, Co-founder of Supertails, said, “Every pet parent knows that the relationships we build are shaped by the ones waiting for us at home — our pets. With the Hooman Di Wedding Sale, we wanted to bring this truth alive in a fun, dramatic way that mirrors the film and the festive spirit of shaadi season. At its core, the campaign celebrates the simple idea that love feels complete only when the family, pets included, says yes.”
With this campaign, Supertails continues to champion India’s evolving culture of modern pet parenting, celebrating the emotional and cultural role pets play in everyday life.
