Going viral right now on social media is an ad by Surf Excel for the holy month of Ramzan. The ad, which launched just four days ago has had over a million views on YouTube. Directed by Vasan Bala, the writer for ‘The Lunchbox’ (2013), ‘Bombay Velvet’ (2015) and ‘Dev.D’ (2009), the ad has already been viewed nearly 6 lakh times on the Facebook page of Surf Excel Pakistan.
The super cute kid in the advertisement and his gesture of helping out the old samosa and jalebi vendor is endearing on so many levels, that it imparts a sense of prevailing goodwill and humanity in the people watching the ad and we guess, that is the sole reason why this ad has reached out to so many people.
The ad comes as a campaign which has been brought into effect in the month of Ramzan by Surf Excel Pakistan. The whole set up is shown like a Ramadan charged atmosphere with people roaming around in a market, shopping and eating after the evening call of prayer. when this small child with his friends, spots an old samosa and jalebi vendor whose vending cart breaks down and this boy along with his friends marches towards the cart and starts picking up and placing the samosas in the fold of his kameez and marches outside in the sight of the main crowd with the samosas and starts selling them.
His friends accompany him and in no time saves the poor old man from the problems of the breakdown of the cart at such an important time of business.
But in the process the boy spoils his clothes in stains of oil and chutney and on being spotted by his mother, receives a smile because of the noble act of helping which he selflessly did which also sums up the definition of Ramadan.
Take a look at what happens:
