Chennai : Surya TV the Malayalam GEC from the Sun Network Group, is rejoiced with their gain in Fiction GRP, As per the ratings of week 32, the channel had clocked an additional 41 GRPs comparing to the previous week 31 ratings.
With this additions the Channel stands as a strong No. 2 in Fiction GRPs next to the market leader Asianet in the Kerala Market. Malavizh Manorama stands at No.3 with the less than half the Fiction GRPs of Surya TV. The reason behind such a strong hold for Surya TV in Fiction GRPs is due to the vast range of Fiction content being lined up in the afternoon, evening and prime-time band.
The channel has some huge line of fiction properties like Ammamanasam, Bhagya Lakshmi, Sarayu, Saphalyam, Vaalsaliyam, Balika Vadhu, Madhubala etc… However, the daily serial “Saubhagyawathi” at 9.00PM and “Vadhu” at 9.30PM remains an underdog despite competing 100 episodes due to the extreme dominance of Chandanamazha and Parasaparam on Aisanet.
As updated earlier in tvnews4u.com, Surya TV is also in the process of lining up some big ticket Fiction shows. The channel is in the process of remaking the most successful Hindi serials like “Bade Acche Lagte Hain” and “Parvarish” and expected to hit the screens very shortly.
Channel Sources also confirm that as part of their programming strategy Surya TV scheduled to telecast a dozens of premiere Malayalam movies including Onam block buster movies starting from August 30th to till the end of September.
The channel also finalised variety of non-fiction shows couple of them being famous format shows, which Will go to floor soon. Market sources confirmed that the above developments in Surya TV are as per the top managements specific focus towards Kerala Market and lined-up couple of top expertise professionals on a mission to facelift and accelerate the GEC towards growth path.
