Navi Mumbai: Suryoday Small Finance Bank has launched its latest radio campaign titled “Together, We Prosper, We Smile”, a multi-city initiative designed to highlight the bank’s commitment to financial empowerment and collective happiness. The campaign went live on August 1st, strategically covering key metro and tier-2 cities including Mumbai, Bangalore, Delhi, Ahmedabad, Coimbatore, Chennai, and Kochi.
Airing on popular radio stations like Red FM, Radio Mirchi, Big FM, My FM, Suryan FM, and Hello FM, the campaign is being broadcast in five major languages — Hindi, Gujarati, Kannada, Tamil, and Malayalam — to ensure regional resonance and broad reach.
“‘Together, We Prosper, We Smile’ campaign is a singular, powerful theme that encapsulates the bank’s commitment to empowering customers across their journeys toward prosperity and happiness. We believe that financial well-being is a shared journey, and our brand’s promise to be ‘A Bank of Smiles’ is our commitment to fostering a community where everyone can thrive. This campaign solidifies our dedication to bringing security, growth, and joy to our customers’ financial lives,” said Gaurav Pawra, Chief Business Officer, Suryoday SFB.
The campaign will run for eight weeks, beginning with the themes “Smart Returns. Happy You” and “Sapne anek, bharosa ek”, using engaging 15-second radio spots. Each ad features distinct voiceovers — ranging from friendly to aspirational tones — aimed at creating relatable and emotionally resonant messaging across diverse listener demographics.
The creative concept is designed to amplify the bank’s ethos: delivering secure, high-yield financial products that help individuals achieve prosperity while contributing to the well-being of their communities. The campaign also aligns with the spirit of unity and financial freedom associated with the month of August, celebrating India’s journey toward inclusive national development.
With over 8,960 radio spots scheduled and an expected reach of 3.4 crore listeners, the campaign is positioned to significantly enhance brand visibility and emotional recall for Suryoday Small Finance Bank across India.
