Delhi: SW Network, an integrated creative and digital agency, has been awarded the complete digital and creative mandate for MINI India, the iconic automotive brand globally celebrated for its distinctive design, go-kart driving experience and bold personality.
Under the mandate, SW Network will spearhead MINI India’s creative strategy and deliver end-to-end digital and creative services aimed at strengthening the brand’s digital presence and expanding its community across platforms. The account will be serviced by SW Network’s Delhi team.
As part of the engagement, the agency will shape MINI India’s digital ecosystem through bold creative thinking, culture-first storytelling and performance-driven innovation. From high-impact brand campaigns and product narratives to lifestyle-led content and platform-native ideas, the focus will be on translating MINI’s iconic global personality into locally resonant digital experiences that drive conversations and deepen community engagement.
Commenting on the win, Pranav Agarwal, Co-Founder, SW Network, said, “Partnering with MINI India is a milestone moment for us. MINI is not just a car brand; it’s a global cultural icon, a lifestyle, and a statement in design. Building on this emotional connection and bringing it alive digitally is an exciting responsibility. Our aim is to craft a distinct, witty, and premium digital voice for MINI India while strengthening its creative performance. We are thrilled to collaborate with a brand that thrives on originality and look forward to creating work that moves both the brand and its audience.”
Sharing his perspective on the partnership, Abhinandan Gopalsetty, Director, MINI India, said, “MINI has always stood for innovation, individuality, and creative expression. As our digital touchpoints continue to expand, we were looking for a partner who understands the brand’s unique spirit and can translate it seamlessly across platforms. SW Network’s strategic depth, creative agility, and strong digital capabilities made it the ideal choice. We are excited to work together on elevating MINI India’s digital footprint and engaging our community in fresh, meaningful ways.”
