Mumbai: To launch her Spring/Summer 2024 collection, Swarovski global creative director Giovanna Engelbert has imagined a new brand campaign inspired by the iconography of Venus.
The campaign, which stars models Irina Shayk, Fei Fei Sun, Imaan Hammam, Karlie Kloss, and Abby Champion, reimagines Venus as a collection of bejeweled modern muses, each representing facets of contemporary womanhood, from strength and empowerment to creativity, grace, and elegance. Adorned with treasures from a Spring/Summer 2024 collection inspired by the underwater universe, each muse becomes an extravagant archetype.
The models are captured by the lens of fashion photographer Steven Meisel and also beenfit from hairstylist Guido Palau and makeup artist Dame Pat McGrath.
The campaign coincides with the launch of a collection that takes its cues from the myriad forms of the aquatic world and the underwater gardens that are home to its flora and fauna, such as such as shells, corals, seahorses, starfish, and anemones.
Engelbert commented, “The Venus campaign brings to life the Spring/Summer 2024 collection, inspired by a dream of an underwater universe. In this campaign, I reimagined the timeless Venus archetype, exploring it through a modern interpretation that resonates with contemporary ideals of elegance, empowerment, creativity, and grace perfectly embodied by these iconic models.”
An evolution of the Mathemagical Garden that inspired previous collections, Spring/Summer 2024 dives into an Underwater Garden filled with treasures that look to embellish the aquatic world with their forms and colors, like jewels that adorn those who wear them.
Swarovski’s savoir-faire is infused throughout the collection, which uses the magic of light-catching crystals and pearls to capture the motion and motifs of the sea. Crafted with jewelry techniques it looks to explore new territories of figurative expression, further evolving Engelbert’s new language of luxury for the 129-year-old crystal House.
Signature families such as Hyperbola, Idyllia, and Millenia continue to develop and evolve, and are joined by the lines, shapes and techniques of Sublima as well as Eyewear styles for the new season.
Explore The New Spring/Summer 24 Collection
Hyperbola: Its designs look to highlight new inspirations for the season as white-hued crystals capture the essence of what the company calls an infinity story.
Idyllia: This finds inspiration in nature’s most intricate adornments, from shells to crystallised flowers unfurling. Marine life such as shells, starfish and seahorses appear with pearls, while springtime inspired flowers bloom. Realising these oceanic and floral motifs in pavé, pearls, ombre Swarovski Zirconia, and crystal formations, the family looks to serve as an ode to Swarovski’s savoir-faire and honors a heritage of technical and creative mastery.
Millenia: This is one of Swarovski’s Icons, featuring jewelry pieces. Millenia’s crystals receives a reinterpretation of Millenia pink. Introducing a revamped framing, it features new inclusive sizing with a crystal-set chain, and lobster closure, and its octagonal stones are set horizontally for a fresh interpretation of the classic design.
Sublima: The company explains that organic movements define the new Sublima family, expressed in tonal crystal colours, shapes, and placements that aim to create a fantasy-like effect,
