Mumbai: Swastik expands digital team: Jitendra Joshi as Head of Digital Monetisation & Brand Partnerships, focusing on content monetization & ad revenue, and Smita Roy as Head of Digital Operations, responsible for enhancing digital presence & delivering exceptional content to wider audience.
Jitendra Joshi and Smita Roy from Mumbai have immediate appointments reporting to Siddharth Kumar Tewary.
Jitendra, with 17 years in media and advertising sales, excelled at strategizing for TV properties like Kaun Banega Crorepati and Indian Idol. His expertise covers various genres including GEC, Sports, and Music channels. At Sony Pictures Networks, he led Sony MAX 2, nurturing innovation and achieving high team retention rates.
With over 17 years of experience in banking, media, and entertainment, Smita held positions at J P Morgan Chase, CNBC TV18, Qyuki Digital Media, Eros Now, and Hungama Digital before joining Swastik.
Speaking on the appointment,Siddharth Kumar Tewary, Founder and Chief Creative,Swastik,said, “We welcome Smita and Jitendra to our Swastik family, I believe both of them will drive our journey towards telling stories to newer audiences through the digital medium. With our experience and understanding of Indian history and culture for over a decade now, we are really excited about this journey as it enables us to tell stories of our past to our future.”
Speaking on his appointment,Jitendra Joshi, Head of Digital Monetisation & Brand Partnerships, Swastik, expressed, “I am honoured to join Swastik and contribute to its dynamic growth.With a significant presence built in television, we look forward to growing the franchise of our content on digital platforms too.”
Smita Roy, Head – Digital Operations, Swastik, further added, “I am thrilled to be part of Swastik Group, a company that has consistently set benchmarks in content creation. I look forward to leveraging my experience to enhance our digital footprint in content & music and deliver captivating content that resonates with audiences across platforms.’’
