Mumbai: Swastik Productions has announced its entry into the branded content development space. The company, widely recognized for its successful forays into historical and spiritual content, will now leverage its deep category-specific knowledge to help brands in the spiritual and cultural sectors engage meaningfully with contemporary audiences.
As part of its new branded content initiative, Swastik Productions has unveiled its maiden partnership with Rudralife, a leading organization for Nepali Rudraksh. Together, they are launching “Rudraksh: Shakti, Bhakti, Vigyan” (Power, Devotion, and Science), a groundbreaking series that will delve into the spiritual and scientific significance of Rudraksh.
This exclusive series will be available on Swastik Productions’ YouTube channel starting February 20, 2025. It aims to educate and create awareness about Rudraksh, appealing to both youth and India’s spiritual community, while deepening their connection to the rich cultural heritage of India.
Siddharth Kumar Tewary, Founder and CEO of Swastik Productions, shared, “We are entering a new era of content creation, one that transcends traditional storytelling. With Rudraksh: Shakti, Bhakti, Vigyan, we aim to merge ancient Indian wisdom with contemporary narratives that resonate with audiences seeking spirituality, authenticity, and cultural heritage. Our collaboration with Rudralife reflects our shared dedication to crafting meaningful stories that not only inform and inspire but also elevate the brand experience. We hope to create more such content that bridges the gap between history and modernity, offering viewers a profound exploration of the significance of Rudraksh.”
Tanay Seetha, Founder of Rudralife, added, “Rudraksh embodies strength, spirituality, and a deeply rooted cultural significance. Our collaboration with Swastik Productions provides a platform to highlight its relevance in both traditional and contemporary contexts. By leveraging Swastik Productions’ expertise in storytelling, we aim to bring awareness to the spiritual and scientific aspects of Rudraksh, reaching a wider audience and reinforcing its importance in modern wellness practices.”
Jitendra Joshi, Head of Digital Monetization and Brand Partnerships at Swastik Productions, emphasized, “In an era where traditional ads struggle to capture attention, storytelling has emerged as the most powerful way for brands to connect with audiences. With branded content driving 86% higher recall (Nielsen, 2023), it’s no longer just about visibility—it’s about creating impact and authenticity. At Swastik Productions, we seamlessly integrate mythology, spirituality, and culture into compelling narratives, ensuring relevant brands don’t just sponsor content but become an organic part of the story. Our collaboration with Rudralife is a testament to this vision, as we continue to build meaningful partnerships that resonate deeply with target audiences.”
The series is hosted by Ram Yashwardhan, widely recognized for his portrayal of Lord Shiva in Swastik Productions’ ongoing show “Shiv Shakti: Tap Tyaag Taandav.”
In response to the growing interest among Gen Z in Indian culture and spirituality, Swastik Productions’ collaboration with Rudralife comes at a time when young audiences are actively seeking deeper meaning. According to a recent Youth Report, 62% of Gen Z is seeking spirituality for clarity, while 70% feel more confident through prayer. Swastik Productions is well-positioned to cater to this demand for content that connects deeply with the spiritual and cultural aspirations of the new generation.
