Influencer marketing and creator management agency WhizCo announced its successful collaboration with food delivery app Swiggy, for in-app influencer activations to drive sales and increase restaurant visibility.
The campaign aims to enhance the sales of partner restaurants in targeted cities through creator-generated content, while also promoting Swiggy’s new feature that showcases short food review videos to drive more sales.
The campaign seeks to leverage the creativity and authenticity of local food enthusiasts and influencers. WhizCo ropes in more than 200 content creators each month and helps create content featuring dishes at different restaurants on the Swiggy app.
“The foremost challenge for our team was scouting nano and micro-influencers close to the partner restaurants and then ensuring that they could produce high-quality video content. Then, the team also worked on the post-production editing process of the videos produced by the creators and then crafted eye-catching food captions for the videos as well, which differentiated Swiggy’s offerings in the users’ minds. So we were there right from the very beginning to the end,” said, Aastha Goel, Co-Founder and Chief Operating Officer, WhizCo.
The companies claim that the campaign has resulted in increased discoverability of products on the Swiggy platform with a 10 pc uptick in restaurant visibility and 15 pc more orders so far. It has also improved customer engagement and daily time spent on the app, while partner restaurants are said to have experienced ‘substantial’ increase in product impressions and long-term recall, leading to enhanced new product discovery and order frequency.
The partnership is expected to expand to more restaurants and creators from remote areas in the near future, informed a WhizCo statement.
Prerna Goel, Co-Founder and Chief Marketing Officer, WhizCo, said, “The collaboration with Swiggy has been such a wonderful experience for us. Our team went above and beyond to ensure the success of the campaign.”
The campaign has helped small-scale food content creators expand their influencing careers and contributed to the increased footfall on the app and in partner restaurants, she added.
WhizCo claims a network of more than 1,00,000 content creators across over 15 categories and 12 languages. It is set to expand its services overseas very soon, added the agency statement.
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