Tuesday, December 9, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Industry Brief

Swiggy, Red Dot Foundation’s Safecity Initiative looks to take on gender bias and sexual harassment

by MN4U Bureau
August 31, 2024
in Industry Brief
Reading Time: 3 mins read
A A
Swiggy, Red Dot Foundation’s Safecity Initiative looks to take on gender bias and sexual harassment
Share Share ShareShare

Mumbai: Red Dot Foundation (RDF), in collaboration with Swiggy, has launched a learning initiative to build awareness around gender biases and sexual harassment among Swiggy’s delivery partners. This partnership the companies explain marks a step towards creating a safer and more inclusive society.

While many organisations and governments have started addressing gender bias and sexual harassment, this is an industry-first initiative for gig workers whose number is expected to rise to  23.5 million by 2029-30 added the companies.

As India strides towards the 2030 agenda for Sustainable Development, the goal to achieve gender equality and empower all women and girls remains paramount. However, recent reports such as the Global Gender Gap Index and the UNDP report on gender bias highlight the substantial challenges that persist. In the rapidly expanding gig economy,  gaps in understanding, education, and action with regard to issues like gender bias and sexual harassment are sometimes pronounced, and addressing them is crucial for fostering an inclusive environment. 

Swiggy and RDF said that they have stepped up to understand and improve the current awareness levels among gig workers by partnering through the Safecity Initiative.

Mihir Rajesh Shah, Head of Operations, Swiggy said, “Swiggy has consistently prioritised fostering a safe and inclusive environment for our delivery partners, with industry-first initiatives like period time off, a sexual harassment policy for women delivery partners, and the Swiggy Skills program. Sexual harassment and gender bias are important subjects to understand in every society and we hope that through the right training and awareness, our delivery partners can identify and act upon such instances.”

Supreet K Singh, co-founder, CEO, Red Dot Foundation said, “We will train more than 4 lakh Swiggy delivery partners on understanding and recognising gender-based violence around them, knowing the redressal mechanism, and provide them with the Safecity platform to report anonymously. Considering that they are in public spaces during and in between deliveries, they can be active bystanders and share their knowledge with someone in need. No knowledge is worth it unless it leads to action that helps resolve a problem.  Through this collaboration, we hope to empower Swiggy’s delivery partners to become change agents for society.”

Under the Safecity Initiative, Swiggy and RDF have developed video training modules for delivery partners that include topics such as the definition of sexual harassment, relevant laws, prevention strategies, and identifying unconscious bias. The training also includes a practical guide on using the Safecity app to report harassment incidents and how reporting incidents makes a difference in society.  Accessible in multiple languages, these videos will ensure Swiggy’s delivery partners can understand and apply their knowledge effectively, thus bridging the awareness gap.

Thomas Henry, L&D Head, Swiggy said, “At Swiggy, we are committed to addressing gender bias and sexual harassment by enhancing our educational initiatives and using our digital platforms to raise awareness. Our specially designed learning modules empower our delivery partners to identify and address such issues, fostering a safe and respectful community. We are committed to creating an inclusive environment where everyone is valued and protected”.

The companies added that since May 2024, more than ten thousand delivery partners have watched these videos in the app. Additionally, 6000+ delivery partners have watched these on the YouTube channels. A post-survey has also been conducted with them to gauge movement in the awareness levels. Those delivery partners who interact with the course, are more aware of gender biases and sexual harassment. They are better equipped to help someone in these situations and know how to use the Safecity platform to report such incidents.

Tags: Red Dot FoundationSupreet K SinghSwiggyThomas Henry

RECENT POSTS

Celebrating India’s Finest: NDTV to Announce the Indian of the Year 2025 Winners on December 19
Industry Brief

Celebrating India’s Finest: NDTV to Announce the Indian of the Year 2025 Winners on December 19

December 8, 2025
0

Mumbai: For over two decades, the NDTV Indian of the Year Awards have stood as India’s most definitive honour —...

Read moreDetails
Zee News Honours India’s Bravehearts at Ananya Samman 2025 in Dehradun
Industry Brief

Zee News Honours India’s Bravehearts at Ananya Samman 2025 in Dehradun

December 8, 2025
0

Dehradun: Zee News, India’s pioneering news channel, hosted the prestigious Ananya Samman 2025 on 5th December 2025 at The Emerald...

Read moreDetails
TV9 Network Launches the AI² Awards 2026: Where Artificial Intelligence Meets Artistic Imagination
Industry Brief

TV9 Network Launches the AI² Awards 2026: Where Artificial Intelligence Meets Artistic Imagination

December 8, 2025
0

Noida: Storytelling is entering a new age. From scripting and soundscapes to imagery and narrative design, Artificial Intelligence (AI) is...

Read moreDetails
Filmmaker Kiran Rao Joins AniMela Festival Board Of Advisors, Igniting New Energy into the AVGC–XR Festival
Industry Brief

Filmmaker Kiran Rao Joins AniMela Festival Board Of Advisors, Igniting New Energy into the AVGC–XR Festival

December 8, 2025
0

Mumbai: AniMela, India’s first festival celebrating the extraordinary worlds of Animation, VFX, Gaming, Comics and Extended Reality, in a statement...

Read moreDetails
Network18 x Liebherr: Innovate & Evolve – Privé Champion a New Era of Engineered Luxury and Future-Ready Living
Industry Brief

Network18 x Liebherr: Innovate & Evolve – Privé Champion a New Era of Engineered Luxury and Future-Ready Living

December 5, 2025
0

Mumbai: Luxury in India has entered a new phase. One led by intelligence over excess, by engineering over embellishment, and...

Read moreDetails
Iss Game mein Dil milega ya Deal. The Choice is yours! Watch MTV Splitsvilla X6 Premiering From 9th January
Industry Brief

Iss Game mein Dil milega ya Deal. The Choice is yours! Watch MTV Splitsvilla X6 Premiering From 9th January

December 5, 2025
0

Mumbai: Love just got a major upgrade! India’s biggest dating reality show, MTV Splitsvilla, is back with its 16th season...

Read moreDetails

LATEST NEWS

Jaihind TV Appoints Jery as Chief Revenue Officer

Jaihind TV Appoints Jery as Chief Revenue Officer

December 9, 2025
Gozoop Creative launches Nutrica Bee Honey campaign to promote everyday wellness

Gozoop Creative launches Nutrica Bee Honey campaign to promote everyday wellness

December 9, 2025

ANALYSIS

Only 25% of India’s Influencer Marketing Spend Flows Through Agencies, 75% Direct with Creators: KlugKlug
Analysis

Only 25% of India’s Influencer Marketing Spend Flows Through Agencies, 75% Direct with Creators: KlugKlug

December 9, 2025
0

New Delhi: KlugKlug, a global Influencer Marketing SaaS platform, has unveiled data revealing that India’s influencer marketing industry has surpassed...

PEOPLE

Jaihind TV Appoints Jery as Chief Revenue Officer
People

Jaihind TV Appoints Jery as Chief Revenue Officer

December 9, 2025
0

Mumbai: Jaihind TV, a Malayalam satellite news channel, has announced the appointment of Jery as its Chief Revenue Officer (CRO)....

MARKETING

Marketing Veteran Calvin John launches Calvinysm to guide ambitious brands
Marketing

Marketing Veteran Calvin John launches Calvinysm to guide ambitious brands

December 9, 2025
0

Mumbai: After more than 25 years of shaping India’s most iconic consumer brands, Calvin John, one of the country’s most...

Subscribe to Newsletters

ADVERTISING

Divya Kathuria joins Publicis Groupe as Vice President – Learning, Capability Development and Talent Management
Advertising

Divya Kathuria joins Publicis Groupe as Vice President – Learning, Capability Development and Talent Management

December 9, 2025
0

Mumbai: Publicis Groupe has named Divya Kathuria as Vice President – Learning, Capability Development and Talent Management. In her new...

PRINT

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India
Print

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India

November 21, 2025
0

Mumbai: Dainik Bhaskar Group, India’s largest newspaper group, has further strengthened its leadership presence in the southern market with the...

AUTHOR'S CORNER

The Challenge of Ad Fatigue and Information Overload
Authors Corner

The Challenge of Ad Fatigue and Information Overload

December 9, 2025
0

Across digital ecosystems, information travels with a speed and density that leave limited room for reflective processing, and advertising content...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Marketing Veteran Calvin John launches Calvinysm to guide ambitious brands

Marketing Veteran Calvin John launches Calvinysm to guide ambitious brands

December 9, 2025
Jaihind TV Appoints Jery as Chief Revenue Officer

Jaihind TV Appoints Jery as Chief Revenue Officer

December 9, 2025
Gozoop Creative launches Nutrica Bee Honey campaign to promote everyday wellness

Gozoop Creative launches Nutrica Bee Honey campaign to promote everyday wellness

December 9, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.