Swiggy has launched its Valentine’s Day campaign titled ‘Wrong Address,’ which was conceptualised by Talented and produced by Chocolate Films India.
The campaign film reveals how a wrong address delivery becomes a meet-cute for two neighbours, Aashna and Raghav, and shows their gradual journey from strangers to lovers.
Inspired by Google’s ‘Parisian Love’ campaign, the film was created entirely using Swiggy’s UI, leaving the audience intrigued by never showing their faces.
Watch the film here:
Malvika Thirani, writer of “Wrong Address” and the voice of Aashna, said, “Most of these instances sprouted from my own experience of moving to Bangalore. I’ve been corrected for my pronunciation of Kozhikode to know better, but it was only after the film went live that the most endearing thing happened. Sort of like a post-credit scene that’s worth the wait. My friend placed a Swiggy order for me with a note that read: ‘Proud of you.’ I guess that was my script coming full circle.”
Pooja Manek, Founding Member at Talented, said, “One of the biggest reasons it turned out so well is because we treated it like a short film and not an ad.”
Sneha John, Director for BM, Swiggy, said, “Over the past 8 years, Swiggy has become a large enabler in consumer lives and elevating moments – whether small or big. With this brief, we wanted to try and trace the journey of a relationship and the role the brand had to play in a manner that was creatively disruptive. We were really excited to see the love and care with which our creative partners – Talented and Chocolate Films – treated the brief and the film,”
Nabil Kureshi, Head of Production at Talented said, “Despite showing only Swiggy UI, what still stands out and lingers is the story of Aashna and Raghav, who found love at the most unexpected place.”
