In an industry-first, the food delivery giant has created more than 30 custom graphics for crazy, hungry and hangry food lovers
Bangalore : Swiggy has teamed up with renowned illustrator Alicia Souza to create food-themed WhatsApp stickers,that will be available for consumers to download and express their love for food. Considering how often food dominates our everyday conversations, Swiggy is the first food delivery platform in the country to use stickers to make these chats quirkier and fun. The sticker packs are currently live on the Play Store and will be available for iOS shortly.
Swiggy’s food-themed stickers include lively images of commonly texted lines like ‘Forgive me I was Hangry’, ‘Order for me no!’, ‘Too buzy, let’s Swiggy’.To cover the most common food conversations, Swiggy has also designed some stickers in-house. Foodies will find it excitingto include them in their daily conversations with friends, families, and co-workers,given how talking about what, where and when to eat is an integral part of daily conversations. These sticker packs give consumers a way to talk about these mundane day-to-day instances by adding some color, spice and flavor into their conversations. Apart from commonly texted phrases, the pack will also include stickers forIndia’s most ordered food items like Biryani, Pizza, Chai &Momos.
“Consumers spend significant amount of time planning their meals and snack breaks. These moments are instant mood lifters for all of us. With these food-themed stickers, we wanted to give everyone a fun way to express their relationship with food”, said Srivats TS – VP Marketing at Swiggy. “There are great synergies between Alicia Souza’s cute and quirky illustrative style and Swiggy’s young and dynamic brand, which will resonate well with everyone, be it the time-strapped millennials, the innovative youngsters or even the fun-loving elders.”
“Being a Swiggy loyalist and an avid WhatsApp stickers user, I am thrilled to have partnered with the brand on this project to come up with fun-filled stickers for foodies,” said Illustrator, Alicia Souza “It was the best possible way for me to showcase my emotions for food and I’m certain that most people would be able to relate to this.”
Android users can access the Swiggy stickers on WhatsApp by going to the Play Store & download the “Swiggy Stickers” app, open the “Swiggy Stickers” app and add both the sticker sets, once you open WhatsApp, you will find your Swiggy Stickers.
