Mumbai: NIVEA has announced acclaimed actor Taapsee Pannu as its first-ever Indian Global Brand Ambassador with the launch of its latest skincare innovation — NIVEA Soft Daily UV. This lightweight daily moisturizer delivers 48-hour hydration combined with 88% UV protection, offering a two-in-one solution for fresh, nourished, and protected skin, ideal for India’s dynamic climate and lifestyle.
The product retains the iconic qualities of the classic NIVEA Soft — including its non-sticky, fast-absorbing texture — while introducing an added layer of protection for consumers who are constantly on the move. Enriched with Vitamin E, Shea Butter, and Jojoba Extracts, NIVEA Soft Daily UV is designed to deeply hydrate and shield the skin against harmful sun exposure, making it perfect for both indoor and outdoor use.
To celebrate the launch, NIVEA has released a vibrant TVC featuring Taapsee Pannu in a series of carefree, sun-soaked moments with friends. The film captures the simplicity and joy of everyday skincare, positioning the new moisturizer as an essential part of daily self-care that doesn’t interrupt the fun — it enhances it.
Taapsee Pannu, speaking about the new product and her association with NIVEA, said, “I’ve always believed that skincare should be simple, effective and effortless. With NIVEA Soft Daily UV, I get the hydration my skin needs and the UV protection it deserves, all in one lightweight formula. It’s the perfect daily companion for fresh and glowing skin!”
Shweta Dalal, Marketing Director, NIVEA India, added, “At NIVEA, we continuously innovate to bring the best skincare solutions to our consumers. With NIVEA Soft Daily UV, we’re addressing the growing need for everyday hydration with added UV protection in a formula that remains true to the much-loved NIVEA Soft experience. We are excited to introduce this game-changing product to our Indian consumers.”
Taapsee’s appointment as the first Indian Global Brand Ambassador marks a significant milestone for NIVEA, reflecting the brand’s growing investment in the Indian market and belief in Taapsee’s authentic connection with modern, smart consumers. Her role not only represents a new era for the brand in India but also reinforces its global vision for inclusive, accessible, and effective skincare.
The launch also coincided with the visit of Vincent Warnery, Global CEO of Beiersdorf, to India earlier this year. His meeting with Taapsee underscored NIVEA’s strategic focus on India as a key growth market, and the brand’s commitment to bringing world-class skincare innovation to Indian consumers.
NIVEA Soft Daily UV is now available at leading retail stores and across top e-commerce platforms nationwide.
