Mumbai: Taboola has reached a major milestone, celebrating 10 years of serving ads on Microsoft-owned digital properties. The partnership, which began with MSN, Microsoft Edge, and Windows experiences, has now expanded to include Outlook and the Microsoft 365 productivity suite.
For the past decade, Taboola has powered advertising on Microsoft’s most visited platforms, including MSN, one of the world’s most-read news destinations, and Microsoft Edge, an AI-powered browser with a rapidly growing user base. The expanded collaboration means advertisers can now access more premium inventory across Microsoft Outlook Mail, Office 365, and other productivity apps, reaching a vast audience engaged in work and daily tasks.
Taboola’s AI-driven ad technology is used by digital platforms worldwide to boost monetization and engagement, offering advertisers the ability to reach nearly 600 million daily active users in brand-safe environments.
Adam Singolda, CEO at Taboola, expressed enthusiasm about the continued collaboration, stating, “Reaching a decade serving ads with an industry leader such as Microsoft is an incredible milestone. Our collaboration has been established for the long term, and on Taboola’s ability to help Microsoft provide richer experiences on its immensely popular digital properties. As we expand to offer advertising on additional Microsoft properties, we’re giving advertisers even more access to trusted, premium destinations that reach people across all different parts of their day as they’re actively engaged.”
