Taboola, a company that provides recommendations for the open web, has entered into a multi-year agreement with Time Out, a global media and hospitality business.
Taboola will be featured on Time Out websites worldwide, and will provide personalized content and video through its Taboola Feed and Taboola Newsroom technologies. Newsroom uses artificial intelligence and data from millions of active users to help Time Out better understand its audience and optimize its content.
“We are focused on further evolving Time Out’s digital strategy as we continue to reach a wider audience across our digital platforms spanning web, mobile, emails, social and video. These are the channels where we have seen growth and engagement so it’s a great step for us to work with Taboola to further drive a more engaging experience and interaction with our audience,” said Rachel Glickman, Managing Director, Global Digital Innovation & Operations at Time Out, “Time Out chose to collaborate with Taboola due to their scale, data and innovation through tools like Taboola Newsroom and their hands-on, personable approach to account management.”
“Time Out is a great brand with a global team of local expert journalists, trusted by millions of people around the world when they go out,” said Adam Singolda, CEO and founder, Taboola, “We are excited to work with Time Out and use our technology to support their future audience growth and commitment to innovate.”
