CTV ad fraud surges; bot fraud up 69 pc in 2022: Report
Ad fraud continues to be a significant issue in CTV, especially for unprotected advertisers, according to the 2023 Global Insights ...
Ad fraud continues to be a significant issue in CTV, especially for unprotected advertisers, according to the 2023 Global Insights ...
Integral Ad Science has launched its annual Media Quality Report for H2 2022, where APAC has led the charge with ...
If I were to ask a room full of people to think of the last time they went a day ...
Indian advertisers with an ad fraud mitigation strategy experienced fraud rate of around 1pc on their campaigns. In the case ...
Following the outbreak of the COVID-19 pandemic, the uncertainties associated with it, and the subsequent shift to digital operations and ...
Plenty of research and well-planned thought process goes into formulating the digital marketing strategy for customer acquisition. In the earlier ...
Medianews4U caught up with Dhiraj Gupta, CTO & Founder, mFilterIt, on the sidelines of MMA’s Impact India conference in Mumbai on ...
Today, Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, released the sixteenth edition of the Media ...
