MUMBAI: The reality today is that advertisers and their agencies have got a number of platforms available to them. Each ...
The final over! Time when streets go silent, offices take strategic breaks, and families huddle together, eyes glued to the ...
MUMBAI: The Print sector demonstrated remarkable resilience in 2024 despite persistent challenges. The industry the Pitch Madison Report 2025 noted ...
As programmatic advertising continues to evolve at an unmatched pace, maintaining it requires a clear understanding of emerging trends, technological ...
MUMBAI: DoubleVerify, a software platform for digital media measurement, data, and analytics has announced the launch of DV Attention for ...
NEW YORK: GroupM, WPP’s media investment group, has announced that it has exceeded its pledge to double annual media spend ...
Mumbai: In Jan-June 2024, the FMCG ad volumes on Television witnessed a degrowth of 6% over Jan-June 2023. May 2024 ...
Moneycontrol bolstered its position as India’s top business news platform, beating The Economic Times across key digital metrics. According to ...
Mumbai: ASCI has published a FAQ document regarding the need for advertisers to submit an online self declaration certificate. It ...
Integral Ad Science (Nasdaq: IAS) expanded its Brand Safety and Suitability Measurement product to cover misinformation in the Global Alliance ...
