Oktobuzz wins integrated mandate for ACCA in India
Mumbai-based digital communications agency Oktobuzz has won the mandate for managing integrated marketing solutions in India for the Association of ...
Tag: Advertising
Berger Paints awards offline media mandate to dentsu X
Berger Paints has awarded its offline media mandate to dentsu X, the media agency from dentsu India. Berger Paints currently ...
Spicetree Design to handle Girnar Tea’s digital mandate
Spicetree Design Agency (SDA) has won the digital marketing mandate of Girnar Tea. The agency’s task is to enhance Girnar's ...
Canara HSBC Life Insurance teams up with Amazon Ads for on-box advertising campaign
Canara HSBC Life Insurance has collaborated with Amazon Ads for an on-box advertising campaign to promote its latest savings-cum-insurance plan. ...
Infectious Advertising appoints Ankit Gandhi as Business Head
Infectious Advertising has announced the appointment of Ankit Gandhi as the Business Head. With over 14 years of experience in ...
India is roaring at Cannes: Are CMOs listening?
In days of old when men were bold and fact-finding not invented, we put up scam to win some glam ...
Akshay Kumar leads the list of most visible celebrity brand endorsers on TV: TAM Report
According to TAM AdEx-Celebrity Endorsement Report for Jan-Mar’23, 29pc share of the ads’ telecast on TV were endorsed by celebrities. Film ...
Ethinos teams up with ideacafe.agency to offer phygital solutions
Ideacafe and Ethinos have come together to form a strategic partnership to deliver the best phygital solutions for brands by ...
Ottoedge ropes in Ajmal Shaikh as Senior Creative Consultant
Ottoedge Services, Mumbai has announced the appointment of Ajmal Shaikh as Senior Creative Consultant. With a career spanning over 20 ...
Inconsistent targeting and disparate reporting: Key factors fuelling inefficiency in retail media
Inconsistent targeting (43pc) and disparate reporting (41pc) across channels/tactics emerge as the primary drivers of inefficiency in retail media, according ...
