Mumbai-based digital communications agency Oktobuzz has won the mandate for managing integrated marketing solutions in India for the Association of Chartered Certified Accountants (ACCA).
Oktobuzz won the mandate following a multi-agency pitch. The agency has previously worked with ACCA on projects in India and Africa.
Founded in 1904, ACCA is the global professional accounting body offering the Chartered Certified Accountant qualification. It has 241,000 members and 542,000 future members worldwide. It is headquartered in London.
“We are excited to partner with Oktobuzz to further our brand in the Indian market. Oktobuzz has demonstrated their creative prowess and expertise in understanding and using digital mediums through a cutting-edge, creative and original approach. This is key when talking to the young generation, who are increasingly using digital channels to consume information and make decisions. We believe that Oktobuzz will be a valuable partner in helping us reach our target audience and achieve our marketing goals,” said, Pooja Seth, Regional Head of Marketing, India and Africa, ACCA.
A new campaign will be launched aligned with the admission seasons for ACCA with the objective of making it the preferred alternative for a career in accountancy and finance.
Hemal Majithia, Founder and CEO, Oktobuzz, said, “We are thrilled to partner with ACCA in our shared vision to empower young individuals aspiring to excel in their careers within the international financial industry. By leveraging ACCA’s esteemed reputation and our digital marketing expertise, we aim to revitalise their brand presence among the next generation of ambitious professionals. Together, we will foster a vibrant community of exceptional talent, shaping the future of the financial sector with innovation and opportunities.”
Oktobuzz’s primary focus will be on optimising use of digital channels for ACCA. It will use social media and digital publisher platforms to build reach, and ad networks to drive prospects towards enrollment. Audio, video and social platforms will be used to engage with prospective students and the ACCA member community, informed an official statement.
“With ACCA, we have a thrilling opportunity to create impactful campaigns that capture the attention and strong affinity, if not loyalty, of the 16 to 25-year-olds. It is an exciting challenge as in these days of situationships, the mandate we have is to help young adults make an informed decision and commit to a career choice,” said, Rohan Nair, SVP and Head – Business & Strategy, Oktobuzz.
