Global retail media nears $200bn as search growth slows: WARC
Mumbai: The global retail media market continues to display strong momentum, with ad investment projected to surpass $200 billion by ...
Tag: Alex Brownsell
Linear TV represents just 12.4% of global ad spend, down from 41.3% in 2013: WARC
MUMBAI: The shape of television media is changing, as consumers shift from linear TV (traditional) to connected TV (streaming video ...
Reddit’s ad revenue is growing x3 faster than the wider social media market: WARC Media
Mumbai: Reddit is making headlines for its remarkable ad revenue growth, projected to hit $1.8 billion in 2025, according to ...
Amazon’s ad business to hit $60 billion, solidifies role in end-to-end marketing: WARC Media
Mumbai: Amazon’s advertising engine is on a remarkable growth trajectory, with retail media ad revenue projected to exceed $60 billion ...
Global newsbrand ad spend down to $32.3bn this year as advertisers increasingly favour user generated content
Mumbai: The global advertising landscape is experiencing a fundamental shift. According to WARC Media’s latest Global Ad Trends report, newsbrand ...
Almost $12bn is at stake should a US ban on Tiktok go ahead; Instagram to benefit the most from a US ban on Tiktok: Warc
MUMBAI: TikTok, the ByteDance-owned video sharing platform, is increasingly seen as able to drive full-funnel outcomes – from discovery through ...
Podcast Publishers turn to Video as Ad Revenue Growth stalls: WARC Global Ad Trends
Mumbai: Podcasts are growing in cultural and political influence, but growth in podcast advertising spend remains slow. Publishers and platforms ...
Facebook’s ad revenue set to exceed $100bn in 2024, boosted by AI, commerce, and Gen Z: WARC
Mumbai: Social media giant Facebook is set to surpass $100 billion in global advertising revenue for the first time in ...
Only 12% of Baby Boomers say that they feel ‘positive’ about advertising: Warc
MUMBAI: Baby Boomers are the world’s wealthiest generation, however, brands are failing to keep up with their increasingly digital media ...
Snapchat’s annual ad revenue to reach $5.2bn in 2024: WARC
Mumbai: Having suffered consecutive quarterly revenue declines in 2022, Snapchat saw advertising revenue steadily bounce back in 2023 - albeit ...
