Meta to earn $240bn from advertising in 2026 outpacing global social media ad growth: WARC
Mumbai: WARC Media has projected that Meta will generate $240 billion in advertising revenue in 2026, representing a 22.3% year-on-year ...
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FIFA World Cup 2026 to drive $10.5 billion ad spend surge, but impact weakens: WARC Report
Mumbai: The upcoming FIFA World Cup 2026 is expected to inject $10.5 billion into the global advertising market, but its ...
Global ad market prospects upgraded to 8.9% (US$1.19trn) but growth concentrated in Big Tech platforms: WARC Report
Mumbai: The global advertising market is poised to close 2025 with 8.9% growth, reaching US$1.19 trillion, according to the latest ...
Global retail media nears $200bn as search growth slows: WARC
Mumbai: The global retail media market continues to display strong momentum, with ad investment projected to surpass $200 billion by ...
Linear TV represents just 12.4% of global ad spend, down from 41.3% in 2013: WARC
MUMBAI: The shape of television media is changing, as consumers shift from linear TV (traditional) to connected TV (streaming video ...
Reddit’s ad revenue is growing x3 faster than the wider social media market: WARC Media
Mumbai: Reddit is making headlines for its remarkable ad revenue growth, projected to hit $1.8 billion in 2025, according to ...
Amazon’s ad business to hit $60 billion, solidifies role in end-to-end marketing: WARC Media
Mumbai: Amazon’s advertising engine is on a remarkable growth trajectory, with retail media ad revenue projected to exceed $60 billion ...
Global newsbrand ad spend down to $32.3bn this year as advertisers increasingly favour user generated content
Mumbai: The global advertising landscape is experiencing a fundamental shift. According to WARC Media’s latest Global Ad Trends report, newsbrand ...
Almost $12bn is at stake should a US ban on Tiktok go ahead; Instagram to benefit the most from a US ban on Tiktok: Warc
MUMBAI: TikTok, the ByteDance-owned video sharing platform, is increasingly seen as able to drive full-funnel outcomes – from discovery through ...
Podcast Publishers turn to Video as Ad Revenue Growth stalls: WARC Global Ad Trends
Mumbai: Podcasts are growing in cultural and political influence, but growth in podcast advertising spend remains slow. Publishers and platforms ...
