MUMBAI: TikTok, the ByteDance-owned video sharing platform, is increasingly seen as able to drive full-funnel outcomes – from discovery through ...
Mumbai: Podcasts are growing in cultural and political influence, but growth in podcast advertising spend remains slow. Publishers and platforms ...
Mumbai: Social media giant Facebook is set to surpass $100 billion in global advertising revenue for the first time in ...
MUMBAI: Baby Boomers are the world’s wealthiest generation, however, brands are failing to keep up with their increasingly digital media ...
Mumbai: Having suffered consecutive quarterly revenue declines in 2022, Snapchat saw advertising revenue steadily bounce back in 2023 - albeit ...
Global spend on sports media rights is forecast to reach $61 billion this year, but a fragmented media landscape poses ...
The rise of Retail Media in the advertising landscape has been speedy. Its Global advertising spend is poised to reach ...
Search marketing is on the cusp of its most consequential transformation since Google first introduced its sponsored keyword search auction ...
WARC's latest Global Ad Trends report, titled 'Media models in flux,' highlights the challenges faced by content-creating publishers in the ...
According to WARC, the coming year may bring a shift in the pattern of global advertising investment. Against a backdrop ...
