Amazon Ads enhances Amazon DSP with Full-Funnel Capabilities and AI-Powered Insights
Mumbai: Amazon Ads has introduced a suite of new features and full-funnel capabilities within Amazon DSP, reinforcing its position as ...
Tag: Amazon Ads
Amazon Ads unveils Generative AI-Powered SQL Tool for Advertisers
At CES 2025, Amazon Ads introduced a generative AI tool for Amazon Marketing Cloud (AMC) that simplifies SQL query creation, ...
Amazon Ads launches Generative AI image creation tool for advertisers in India
Mumbai: Amazon Ads has introduced its image generation capability in beta for advertisers in India, leveraging generative AI to streamline ...
62% Plan to Spend More: Hard-Working Strategies to Win Big This Festive Season
At a recent webinar organized by MMA Global India, Amazon Ads held a session on advertising strategies for the upcoming ...
Consumers Anticipate Higher Diwali Spending, Exploring New Brands and Embracing Retail Media: MMA Global India survey
Mumbai: With the festive season nearly upon us MMA Global India did a survey across 186 cities to gauge festive ...
69% of Indian SMBs reported success in using advertising to help them grow their business internationally: Amazon Ads’ SMB research
Mumbai: New research from Amazon Ads shows that Indian small and medium sized businesses (SMBs) are benefitting from the positive ...
Society Tea collaborates with Amazon Ads on an on-box advertising campaign
Mumbai: Society Tea has collaborated with Amazon Ads on an on-box advertising campaign. As part of this campaign, Society Tea ...
AI still evolving and is a work in progress for the foreseeable future: Moneka Khurana
On 24 April 2024 the Modern Marketing Association (MMA) Global India's Impact Mumbai Edition 2024 will take place. The theme ...
GroupM Collaborates with Amazon Ads to Co-Develop an Amazon Marketing Cloud Maturity Framework for Advertisers
GroupM, WPP’s media investment group, has announced a collaboration between GroupM Nexus, the industry-leading performance marketing organization and Amazon Ads, ...
Focus on evidence-based planning, durable measurement driving return to Marketing Mix Modelling: WARC-Amazon Ads report
‘Next wave measurement: Marketing mix modelling in the age of retail media’, a report released by WARC in collaboration with ...
