Inside Amazon’s Two-Platform Strategy in India: Insights from APOS Bali 2025
At the APOS Bali 2025 summit, hosted by Media Partners Asia, a compelling conversation unfolded around Amazon’s dual-platform streaming strategy ...
Tag: Amazon MX Player
Amazon MX Player Charts the Future of Free Streaming at Goafest 2025
Goa: At a session titled “Free Streaming Revolution” held during Goafest 2025, Amazon MX Player spotlighted its compelling combination of ...
Digital Video Ad Spend will overtake TV by Next Year: Karan Bedi at MMA Global India Impact 2025
Gurugram: At the MMA Global India Impact 2025, Karan Bedi, Director and Head of Amazon MX Player, took the stage ...
Amazon MX Player brings Fresh Korean, Turkish, Mandarin Dramas and Anime to India
Mumbai: Amazon MX Player, Amazon’s free streaming service, lit up the stage at WAVES 2025 (World Audio Visual & Entertainment ...
Ambitions have changed post the acquisition of MX Player by Amazon: Karan Bedi
Mumbai: In June 2024, Amazon acquired MX Player and merged it with miniTV to create Amazon MX Player, a new ...
Bobby Deol’s ‘Aashram’ shatters myths, dominates India’s OTT landscape
Mumbai: Amazon MX Player’s smash-hit series Aashram continues to break barriers, captivating over 250 million viewers across India. The latest ...
From Local to Global: Experts at FICCI MEBC South 2025 Discuss India’s Streaming Industry at a Crossroads
The OTT landscape continues to evolve at an unprecedented pace, driven by changing consumer behaviors, technological advancements, and the ever-increasing ...
Amazon MX Player releases brand film Yatra featuring Jackie Shroff
Mumbai: Amazon MX Player, Amazon’s free video streaming service, has unveiled a dynamic brand film featuring Bollywood icon Jackie Shroff, ...
Jackie Shroff & Duo team up for ‘Mast Bhasha Seekh’ with Duolingo and Amazon MX Player
Mumbai: Duolingo, a language learning app, has teamed up with Amazon MX Player to introduce a fresh and fun take ...
Karan Bedi & Girish Prabhu: How Amazon MX Player is Unlocking India’s Largest AVOD Opportunity
The acquisition of MX Player by Amazon has set the stage for a transformative shift in India’s AVOD (advertising-based video-on-demand) ...
