Mumbai: Duolingo, a language learning app, has teamed up with Amazon MX Player to introduce a fresh and fun take on ‘edu-tainment’. The collaboration is marked by the launch of a vibrant brand film starring Bollywood’s beloved Bhidu, Jackie Shroff, alongside the internet’s favorite green mascot, Duo. The campaign brings together the power of learning and entertainment, making language acquisition a seamless and enjoyable experience.
The brand film features Jackie Shroff, who, while dining at a restaurant, finds himself struggling with an unfamiliar language. Instead of simply switching the audio settings, Duo encourages him to learn the language, reinforcing Duolingo’s engaging approach to language education. The film cleverly integrates entertainment with utility, highlighting how “Duolingo pe bhasha seekh, aur Amazon MX Player pe maze le” empowers users to enjoy international content in languages like Korean, Turkish, and Mandarin.
Speaking on the collaboration, Karandeep Singh Kapany, Regional Marketing Director, Duolingo, said, “At Duolingo, we are committed to making language learning accessible and enjoyable for all. We recognize the growing appetite for international content in India and are always seeking innovative ways to engage with our learners. By combining Duolingo’s language expertise with Amazon MX Player’s vast entertainment platform, we’re creating a unique ‘edu-tainment’ experience that makes learning a new language fun, convenient, and truly rewarding.”
Aruna Daryanani, Director, Amazon MX Player, added, “At Amazon MX Player, we aspire to engage our audiences by collaborating with brands to create these unique, unconventional marketing campaigns. Working with Duo has been delightful, and partnering with Duolingo will allow us to blend entertainment with utility, making streaming even more engaging. We look forward to more creative efforts that bring our users such engaging experiences.”
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