Ad spend in India to touch $13.7 bn in 2024: WARC report
Ad spend in South Asia is growing rapidly (up 8.9 pc this year, 12.1 pc next year), buoyed by a ...
Tag: Amazon
Mensa Brands’ Ishin announces Bhumi Pednekar as brand ambassador
Mensa Brands' contemporary ethnic wear brand for women Ishin has announced the appointment of Bhumi Pednekar as brand ambassador. Ananth ...
Our product is the core of the brand: Saahil Nayar, Swiss Beauty
Founded in 2013, how has Swiss Beauty grown since the launch? There was a clear gap which was identified and ...
Safexpay launches one-click checkout to tackle cart abandonment for e-commerce
Safexpay, a payments solution company, has introduced Aasaan Checkout, a one-click checkout solution, to address the issue of cart abandonment ...
Amazon introduces personalised products with launch of ‘Customize’ feature
Amazon India’s maiden free self-serve product customisation feature, “Customise Your Product” is now available across a wide selection of more ...
Average online spending by tier 2 shoppers nearly on par with tier 1: Survey
According to a ‘CMR Consumer Aspirations and eCommerce in Bharat’ survey covering 3,006 consumers across eight cities, two out of ...
Brand purpose today must be deeply integrated into consumers’ daily personal lives
Google has secured the top position among India's most Meaningful Brands in 2023 by delivering effectively on both personal and ...
Archies rebuilds retail presence, eyes space for ‘social expression’ marketplace
The pandemic was a testing time for anyone in retail, perhaps more so for brands in discretionary spending categories. For ...
Amazon miniTV to premiere Hindi romcom ‘Highway Love’ on 16th June
Amazon miniTV is set to premiere the Hindi romcom 'Highway Love' on June 16th, 2023. Produced by BBC Studios, the ...
Amazon miniTV gears up to launch romantic series ‘Badtameez’
Amazon miniTV, Amazon’s free video streaming service, has announced its upcoming web-series ‘Badtameez Dil’, unveiling the teaser for the show. ...
