Customers prefer online content on their TVs; Binge-watch for 5+ hours during weekends: Study
Study reveals that customers increasingly prefer streaming their favorite movies and shows on Television. According to the study conducted by ...
Tag: Amazon
GroupM Collaborates with Amazon Ads to Co-Develop an Amazon Marketing Cloud Maturity Framework for Advertisers
GroupM, WPP’s media investment group, has announced a collaboration between GroupM Nexus, the industry-leading performance marketing organization and Amazon Ads, ...
Prime Video builds anticipation around Indian Police Force’s trailer launch by installing 18 ft mystery boxes in 12 cities across India
The highly anticipated Amazon Original series Indian Police Force, created by blockbuster director, Rohit Shetty, is all set to make ...
Amazon goes on Mission GraHAQ in North East India, hosts interactive radio shows
Amazon India announced plans to expand its consumer awareness campaign - Mission GraHAQ - to the North Eastern states. The ...
New WARC forecast puts global retail media ad spend at $141.7bn for 2024
The rise of Retail Media in the advertising landscape has been speedy. Its Global advertising spend is poised to reach ...
Disney Star unveils lineup of sponsors for ICC World Cup
Disney Star revealed its 26 sponsors - PhonePe, Mahindra & Mahindra Ltd, Dream11, Hindustan Unilever, Coca-Cola, Havells, IndusInd Bank, Pernod India, Booking.com, ...
India is a small market for us but it has growth potential: Martyn Wady, Denman Professional
Denman Professional, an 80-year old hair brush brand, is looking to expand its presence in the Indian market. On Tuesday, ...
Ad spend in India to touch $13.7 bn in 2024: WARC report
Ad spend in South Asia is growing rapidly (up 8.9 pc this year, 12.1 pc next year), buoyed by a ...
Mensa Brands’ Ishin announces Bhumi Pednekar as brand ambassador
Mensa Brands' contemporary ethnic wear brand for women Ishin has announced the appointment of Bhumi Pednekar as brand ambassador. Ananth ...
Our product is the core of the brand: Saahil Nayar, Swiss Beauty
Founded in 2013, how has Swiss Beauty grown since the launch? There was a clear gap which was identified and ...
