Mensa Brands’ contemporary ethnic wear brand for women Ishin has announced the appointment of Bhumi Pednekar as brand ambassador.
Ananth Narayanan, Founder & CEO, Mensa Brands, said, “We are thrilled to be a part of Ishin’s journey in the ever-growing ethnic occasion wear market. With Ishin’s commitment to delivering high-quality clothing that celebrates the essence of the modern Indian woman, we have witnessed remarkable progress. Now, as we welcome Bhumi Pednekar as the brand ambassador, we are confident that her charisma will add a touch of allure to Ishin’s captivating collection.”
Pednekar’s appointment comes alongside the launch of Ishin’s Indo-modern fusion collection ‘Rumi’.
She said, “I am super stoked to be a part of Ishin’s latest collection, Rumi. Every outfit I wear is a celebration of my individuality and makes me who I am. Ishin brings out the true essence of me – a fusion of Indian traditions and modern chic. This collection is a reflection of the contemporary Indian woman’s spirit, combining elegance and grace with a touch of playful experimentation. Each outfit in the collection exudes versatility, allowing me to effortlessly transition from day to night, making every moment a celebration of my unique style.”
Ishin was founded in 2012 as a saree business. It was acquired in 2019 by Mensa Brands and expanded its presence on platforms like Myntra, Ajio, Amazon, Flipkart, Tata Cliq and Nykaa. It now offers a complete wardrobe solution in the Indo-western space.
There are plans to take Ishin to markets in the Middle East and America.
Mensa Brands builds digital-first brands from India by partnering entrepreneurs, investing in the business and bringing the team’s expertise and technology to scale the brands.
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