Think Like a Modern Marketer: Ambi Parameswaran’s 4-Ingredient Formula for Success
In Marketing Mixology, brand expert and prolific author Ambi Parameswaran presents a straightforward, helpful guide to what truly works in ...
Tag: Ambi Parameswaran
Bipin Pandit’s Khumaar: An amazing evening and another electrifying experience
Advertising Club COO Bipin Pandit’s musical evening IP Khumaar was hosted to a packed auditorium in Mumbai’s Bandra on Saturday, ...
Goafest 2023: The Final Countdown (1) – ‘Next week is my daughter’s wedding. But Goafest is calling. I am attending.’
Are you attending Goafest this year? I would have loved to but I am on the APAC Effies’ Jury so ...
Lessons from curating content for Goafest
When Baba Ramdev landed at Goa airport to speak at Goafest, there was an army of about 5,000 people waiting ...
Can Reliance establish national dominance in dairy?
RS Sodhi joining the behemoth Reliance has raised expectations. The former GCMMF (Amul) MD will join Reliance Retail Ventures (RRVL) ...
Do box office duds dent endorser appeal and fees?
‘Two flops don’t dent star power’ - Ambi Parameswaran, Brand Coach, Brand Strategist, and Founder Brand-Building.com Ambi Parameswaran Celebrity endorsement ...
Comeback Wishlist Part 1: DD ‘Classic’, HMT, TikTok, Gold Spot, Favre-Leuba
‘Comeback’ seems to be the flavour of the season. Following a slew of iconic auto brands making a comeback, came ...
Nigeria bans non-Nigerian models: Will Indian ads drop ‘aspirational’ white skin? Part 2
Nigeria announced a ban – effective 1 October 2022 – on non-Nigerian models and VO artistes in advertising on Nigerian ...
Ambassador 2.0: Success hinges on product and makeover, not legacy
The Ambassador was once a status symbol in India. At the time, car ownership itself was a status symbol and ...
Brand Klub Ahmedabad successfully hosts Virtual Brand Fest 2021
The two-day Virtual 'Brand Fest 2021' organised by Ahmedabad-based Brand Klub saw prominent names from the fields of advertising and ...
