ZEE’s ‘Tum Ho Lovely’ Campaign redefines loveliness beyond beauty
Mumbai: ZEE has launched its latest Women’s Day campaign, ‘Tum Ho Lovely’—a powerful initiative that challenges conventional beauty norms and ...
Tag: Amer Jaleel
Zee partners with Curativity to deploy curated content moments into the daily soaps across network GECs
Mumbai: Zee recently collaborated with its creative partner Curativity to create and deploy curated content moments into the daily soaps ...
Urbn ropes in Kartik Aaryan for #JuiceUpUrbnUp digital campaign
Mumbai: Urbn, a D2C charging solution brand has recently launched its latest campaign, #JuiceUpUrbnUp accompanied by a video featuring the ...
Amer Jaleel, Virat Tandon launch Curativity.in to connect independent marketing services talent with brands
Former MullenLowe Lintas Group Chief Creative Officer and Chairman Amer Jaleel of and former Group CEO Virat Tandon have announced ...
Planning for the future, with the rigour of a planner: Subbu’s Six-month Scorecard at MullenLowe Lintas
An advertising agency is most justly judged by its body of work. It must also be judged by business growth, ...
The Cannes Obsession
The 70th edition of the International Festival of Creativity that draws advertising and marketing folks by the droves from across ...
GameChangers 2022: Jury process completed for national Agency Partners, Media and Brands categories
The jury process to arrive at national winners in the Medianews4u.com GameChangers 2022 has been completed. Four nominees were selected ...
IAA India Chapter concludes its inaugural digital event ‘TechPulse’ on a high note
The India Chapter of International Advertising Association (IAA) hosted its first-ever digital event, TechPulse, on April 27, 2023, at the ...
Think Through: Is a subscription model for Twitter feasible? Will Indian users pay?
Twitter, which gets a majority of revenue from advertising, has been losing ad revenue in recent times and is facing ...
Client or agency – who owns the creative idea?
Motilal Oswal’s latest ad was done in-house. But it was a replica of a campaign created for the brand in ...
