MUMBAI: iCubesWire today announced the launch of iQ, India’s first Conversational AI Platform for Creator Marketing Intelligence. It is designed to help brands solve complex creator marketing challenges through the power of artificial intelligence.
Built on iCubesWire’s existing technology ecosystem, iQ adds an intelligent conversational layer that enables marketers to discover creators, build campaign strategies, analyze performance, benchmark competitors, uncover market insights and generate AI-powered recommendations, all through simple, natural language conversations.
The launch marks the next phase of iCubesWire’s technology journey. Over the years, the company has developed proprietary capabilities across creator discovery, campaign management, creator relationship management, content workflows, measurement, analytics and competitive intelligence. iQ brings these capabilities together into a single intelligent interface that transforms data into actionable business decisions.
“Creator marketing has become one of the most powerful growth channels for brands, but marketers are still spending too much time navigating dashboards instead of making decisions. With iQ, we’ve built an intelligence layer that allows marketers to simply ask questions and receive strategic recommendations backed by data, technology and years of campaign expertise,” said Nishant Sharma, co-founder, CEO – Influencer Business, iCubesWire.
Rather than functioning as another AI chatbot, iQ is designed to solve real business problems, from identifying the right creators and optimising campaign strategies to measuring impact, analysing competitors and uncovering new growth opportunities.
“This launch represents a significant milestone in our technology vision. We’ve invested for years in building technology across every aspect of creator marketing. iQ is the intelligence layer that sits on top of this ecosystem, enabling brands to move beyond campaign execution and make faster, smarter and more informed marketing decisions. We believe the future of creator marketing will be driven by intelligence, not just automation,” said Sahil Chopra, chairman, iCubesWire.
The launch of iQ further strengthens iCubesWire’s vision of building Creator Growth OS, an integrated platform that combines technology, intelligence and AI to power the next generation of creator marketing.
