Marketers need to start thinking systems more than processes to win the AI race: BREW 2026
MUMBAI: At the opening session of BREW 2026 organised by WPP called ‘AI, AI Captain | What Can AI Do’ ...
Tag: Amin Lakhani
Boost partners with Chennai Esports Global Championship to fuel gamer endurance and performance
Chennai: Boost, from Hindustan Unilever Limited (HUL), has joined the Chennai Esports Global Championship (CEGC) — India’s premier state-backed esports ...
Britannia and WPP Media unveil BourbonIT Challenge 2.0 with multilingual, voice-powered experience
New Delhi: Britannia Industries, in collaboration with WPP Media, has announced the return of its innovative digital engagement platform — ...
Britannia and WPP Media reimagine ‘BourbonIT Challenge 2.0’ with AI and multilingual voice experience
Mumbai: Britannia, in collaboration with WPP Media, has announced the return of its popular campaign, BourbonIT Challenge 2.0, now reimagined ...
Horlicks and WPP Media reimagine a classic with ‘Chhoto Byomkesh’ on Hoichoi
Kolkata: WPP Media has launched Horlicks Chhoto Byomkesh, a landmark branded content initiative that reimagines Bengal’s most loved detective through ...
Mohan Sisters and Sunsilk create record-breaking cultural movement with Nachdi Kudi
Mumbai: Sunsilk has unveiled a bold new chapter with a brand refresh and a cultural campaign in collaboration with the ...
Lufthansa and WPP Media unveil new chapter of ‘Insider Guide’ campaign with Actress Sreeleela
Mumbai: Lufthansa German Airlines, in collaboration with WPP Media, has unveiled the latest edition of its flagship experience-first campaign — ...
A mere 5% increase in attention can lead to up to 2X gains in brand perception: Snapchat, WPP Media, and Lumen’s ‘Attention Advantage’ Report
Mumbai: Snapchat, WPP Media, and Lumen have come together to launch ‘Attention Advantage,’ a groundbreaking research study that redefines how ...
WPP Media Transforms Cinema Ceilings for Indriya’s Aasmaniyat Launch in a Groundbreaking Brand Activation
Mumbai: WPP Media has redefined experiential storytelling in cinema with a one-of-a-kind innovation for Indriya by Aditya Birla Jewellery, introducing ...
WPP Media South Asia restructures with new ExCo and WLC formation
Mumbai: In a strategic move aligned with WPP’s global media realignment, WPP Media South Asia has formally transitioned from GroupM, ...
