38% of the world’s most creative campaigns are also effective: WARC
International: Each year, WARC, the international marketing information company, tracks the results of the top global and regional award shows ...
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Successful brands spend 82% of their budgets on TV and digital channels combined: report
WARC, the global authority on advertising and media effectiveness, has today released the latest Media Allocation Benchmark report, identifying where ...
Global Martech market hits $121.5bn With year-on-year growth of 22%: report
The global marketing technology market is now valued at an estimated $121.5 billion, representing a year-on-year increase of 22%, finds ...
Mindshare Worldwide is top network in WARC Asia’s Best of the Best; Unilever is top advertiser – No Conditions Apply among top campaigns
Asia’s best campaigns and companies across creativity, effectiveness and media excellence – WARC Rankings 2019 WARC has today released the ...
WARC Media 100 unveils Lessons from the world’s best campaigns for media innovation
Key themes of WARC Media 100 includeUse of location data,Strength through collaboration,Unexpected media placements gain attention Making use of location ...
