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Mindshare Worldwide is top network in WARC Asia’s Best of the Best; Unilever is top advertiser – No Conditions Apply among top campaigns

by Editorial
April 23, 2019
in Advertising, Exclusive, Featured
4 min read
Mindshare Worldwide is top network in WARC Asia's Best of the Best; Unilever is top advertiser - No Conditions Apply among top campaigns
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Asia’s best campaigns and companies across creativity, effectiveness and media excellence – WARC Rankings 2019

WARC has today released the results ofAsia’s ‘Best of the Best’, a report showcasing the region’s top campaigns and best all-round performing Asian agencies and brands across creativity, effectiveness and media excellence based on the results of this year’s WARC Rankings.

WARC Rankings, successor to the Gunn Report and WARC 100, tracks the results of the most prestigious and rigorous creative, effectiveness and media award shows in the world, as determined by the industry, to provide a global and independent benchmarkof marketingsuccess.

To compile Asia’sBest of the Best 2019, WARC has combined Asia’s results from each of this year’s WARC Rankings –- Creative 100, Effective 100, Media100–- compiled from performances in award shows during 2018.

Whilst Mindshare Shanghai takes the top spot for the best agency in Asia across the WARC Rankings, there are six Indian agencies in the top ten.

The majority of the Indian campaigns from the Asian rankings deal with societal issues such as hygiene, disabilities and illness, and gender discrimination.One standout campaign from India is Carvaan’s Let’s Make Viral Products Instead!, which ranks #1 in the Asian rankings as well as in the overall Effective 100 rankings.

KFC has been ranked the best brand overall with campaigns featuring in two of the three Asia rankings. This boosts its owner Yum! Brands into second place in the top Advertisers table through the performance of a range of brands including Lifebuoy and Marmite.

Amy Rodgers, Managing Editor, Research & Rankings, WARC, says: “We’ve deep-dived into the rankings putting a spotlight on the campaigns, and the companies behind them, that champion Asia’s ad industry across creativity, effectiveness and media innovation. These successes will provide inspiration that will lead to future triumphs in such a culturally rich and diverse region.”

Asia’s best of the best campaigns and companies 2019 are:

Asia’stop five campaigns for creativity

Rank Campaign title Brand Primary Agency
1 No Conditions Apply – SindoorKhela The Times of India FCB Ulka Mumbai
2 Blink to Speak Asha Ek Hope Foundation TBWA\India Mumbai
3 Hot & Spicy KFC Ogilvy Hong Kong
4 Green Light Run Pure Boost TBWA\Hakuhodo Tokyo
5 MyStraw Banana-Flavored Milk Innored Seoul

Asia’stop five campaigns for media

Rank Campaign title Brand Primary Agency
1 Turning KFC into Gamers Playground KFC Mindshare Shanghai
2 Hijacking the Largest Shopping Festival in the World Uniqlo Mindshare Shanghai
3 NayiSoch-New Thinking Star Plus Mindshare Mumbai
4 24 Hour Doctor Lifebuoy PHD Shanghai
5 Pocket Dentist Colgate Red Fuse Communications Mumbai

Asia’stop five campaigns for effectiveness

Rank Campaign title Brand Primary Agency
1 Let’s Make Viral Products Instead! Carvaan The Womb Mumbai
2 Healthy Hands Chalk Sticks Savlon Ogilvy Mumbai
3 India’s Newest Status Symbol Harpic McCann New Delhi
4 Dead Whale Greenpeace Dentsu Jayme Syfu Makati / Dentsu X Makati / iProspect Makati
5 Last Laugh Indian Association of Palliative Care Medulla Communications Mumbai

Top three agencies in Asia

Rank Agency Total Score
1 Mindshare Shanghai 276.0
2 Ogilvy Mumbai 177.8
3 FCB Ulka Mumbai 128.9

Top three agency networks in Asia

Rank Agency Network Total Score
1 Mindshare Worldwide 576.8
2 Ogilvy 530.8
3 McCann Worldgroup 508.4

Top three brands in Asia

Rank Brand Total Score
1 KFC 188.3
2 Uniqlo 138.7
3 Harpic 137.5

Top three advertisers in Asia

Rank Advertiser Total Score
1 Unilever 332.4
2 Yum! Brands 198.7
3 Reckitt Benckiser 186.6

 

Tags: Amy RodgersAsia’s best of the best campaignsWARC Rankings 2019

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