Publicis Conseil tops agency rankings, AXA leads brands globally: ACT Good Report 2026
Mumbai: Publicis Conseil’s campaign ‘Three Words’ for AXA has been named the world’s most impactful campaign for social good in ...
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Dove campaign tops, Omnicom leads, Unilever ranks No.1 advertiser: WARC Effective 100 2026
Mumbai: WARC has released the 2026 edition of the WARC Effective 100, the global benchmark recognising the world’s most awarded ...
‘Beauty Test Stops With Me’ for Dove by Mindshare Mumbai tops global media rankings: WARC Media 100 2026
Mumbai: WARC has unveiled the 2026 edition of the WARC Media 100, the global benchmark ranking the most awarded campaigns, ...
TV’s role as lead channel is declining among top ideas – from 43% in 2018 to 26% today: WARC
Mumbai: WARC has released The Health of Creativity 2025 report, revealing a strong correlation between creativity and effectiveness in marketing ...
Cadbury’s Shah Rukh Khan-My-Ad’ Campaign by Ogilvy Mumbai and Wavemaker Mumbai tops WARC Effective 100 Rankings 2024
The third and final WARC Rankings are now unveiled. The WARC Effective 100 is the ultimate independent global benchmark of ...
Highly awarded creative campaigns are significantly more effective, shows latest research by WARC
Using the results data from between 2015 and 2022, WARC has assessed the health of creativity to establish how often ...
Brands leverage purposeful routes to drive growth: WARC
WARC Creative has released a report to help companies improve the business impact of their creative marketing. The report examines ...
WARC Rankings 2023: Wavemaker Mumbai top media agency for effectiveness
According to the recently released WARC Rankings 2023, Wavemaker India has climbed up from fifth to first place, becoming the ...
Strong client-agency relationships lead to more effective work: study
According to a research by Aprais and WARC, the global authority on marketing effectiveness, strength of the relationship between clients ...
Social growth and m-commerce drive mobile advertising spend to $62bn in APAC: Report
After a year when marketing budgets have been significantly impacted by the global pandemic, mobile has proved to be one ...
