FICCI Frames 2023: Good TV news content difficult unless incentivised by viewers – Avinash Pandey
The first day of FICCI Frames 2023 witnessed a panel discussion on 'Future of Broadcasting: Indian Entertainment's Most Bankable Sector'. ...
Tag: Anuj Gandhi
From cord-cutting to cord-never: Behavioural change – more than cost – driving cable and DTH churn
At a kirana store in Kodambakkam, Chennai, a small colour TV set used to play soaps and religious channels from ...
Landing Page is just a marketing tool like shelf space: Experts
A few days back, one of the leading broadcasters in the country Zee Media has quit from Broadcast Audience Research ...
