India’s Billion-Install Problem: Why Record Growth Isn’t Adding Up and What to Fix Before the Festive Season
It is no secret that India is one of the fastest-growing eCommerce markets globally. By every volume metric we track, ...
Tag: AppsFlyer
LVL Zero Incubator Onboards Global and Indian Ecosystem Partners to power first gaming startup cohort
Mumbai: LVL Zero Incubator, backed by MIXI Global Investments, Nazara Technologies, and Chimera VC, has announced a robust ecosystem of ...
90% of fans use smartphones while watching TV, reinforcing the permanence of a multi-screen reality: InMobi x AppsFlyer report
Bengaluru: As India gears up for another high-octane cricket season, InMobi and AppsFlyer have released the second edition of their ...
46% of AI assistant queries reveal marketers’ growing dependence on real-time performance insights: AppsFlyer
Bengaluru: AppsFlyer, the Modern Marketing Cloud, has released its State of Gaming for Marketers 2026 report, revealing how the rapid ...
AppsFlyer unveils eight new products to accelerate growth measurement, AI automation & data collaboration
SINGAPORE: AppsFlyer has announced a major product expansion with the launch of eight new solutions designed to help brands transform ...
The Next Decade of Marketing in India: Seven Key Transformations
When I look back at 2015, it's striking how different the landscape was. Most Indians were still using feature phones, ...
iOS Shopping apps grew session volume by 20% after Diwali, showing strong reactivation potential: AppsFlyer Report
Bangalore: AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, has released its India Festive Report 2025, revealing ...
Tariff Turmoil sparks eCommerce budget shift as global UA spend hits $4.6B: AppsFlyer Report
Bengaluru: AppsFlyer’s latest 2025 State of eCommerce App Marketing report unveils a seismic shift in global user acquisition (UA) strategies ...
Over 50 pc marketers in India adopt Remarketing during festive season: Report
AppsFlyer has released its 2022 Festive Guide to equip marketers with data-driven insights for the October-December festive season. Owing to ...
Google Ads and Meta Ads continue to dominate remarketing index despite Apple’s privacy changes: Report
AppsFlyer released the 15th edition of its Performance Index, ranking the top media sources in mobile advertising. The first half ...
