What are the advantages of the advertising industry with the new 5G technology?
In the recently ended spectrum sale, India auctioned 51,236 MHz of spectrum to incumbent operators for Rs 150,173 crore across ...
Tag: Arun Fernandes
How can advertisers address trust deficit for BFSI brands?
The Indian BFSI sector has witnessed exponential growth in recent years as the sector has been valued at over INR ...
Current Disruptions in BFSI advertising
Digital disruptions are taking place in the BFSI industry and its time BFSI advertising adapted to the current changes. BFSI ...
How can marketer create multichannel marketing strategies post Covid
With Covid-19 behind us and with all restrictions easing up, it is hardly surprising that things are returning to pre-pandemic ...
What Advertisers can learn from IPL?
As the world's largest T20 tournament, the IPL provides enormous potential for advertising and businesses wishing to reach a large ...
Marketers Adopt ‘Plan Not Panic’ Mantra – positive road ahead for financial brands
The pandemic sent shockwaves across the world and many businesses are still trying to cope with the crisis. Just like ...
5 game-changing Indian ad trends to watch out for in 2022
The pandemic came as a sudden blow to every industry, with the Indian advertising industry being no exception. But this ...
6 key trends that could shape digital marketing in 2022
Digital marketing is one of the most dynamic industries in the world; what works today may be passé next year. ...
Understanding evolved marketing patterns in the post pandemic festive season
Indian culture revolves around the ‘life is a festival’ philosophy and it comes as no surprise that Indians celebrate festivals ...
‘Digitize intermediary experience’ – Indian insurance brands to accelerate this transformation into the new normal
The past few years have been crucial for the insurance sector. Many dynamic changes that have set paradigms across the ...
