Thursday, March 23, 2023
MediaNews4U
  • Exclusive
  • #InHerOwnWay
  • #OneChangeForHer
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U
  • Exclusive
  • #InHerOwnWay
  • #OneChangeForHer
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

What Advertisers can learn from IPL?

by Guest Column
May 21, 2022
in Featured, Think Through
Reading Time: 3 mins read
A A
What are the advantages of the advertising industry with the new 5G technology?
Share Share ShareShare

As the world’s largest T20 tournament, the IPL provides enormous potential for advertising and businesses wishing to reach a large number of people. IPL has shattered the viewing record in 2021 through Digital Platforms as well as Television, and it is expected that the viewership figure would climb further in 2022.The Indian Premier League (IPL) is one of the most important sporting events in India each year. It is also a fantastic opportunity for companies and advertising to reach a large prospective audience. In 2021, an estimated 850 million people watched IPL, including over 400 million watching on Disney+ Hotstar.

The role of constant association with the target audience is the first thing an advertiser can learn from IPL. For the next 2 months, the phrase IPL will be repeated thousands of times. It will be all over social media, newspapers, and news outlets. In 2020, the growth of cricket-related phrases increased by 994%. Advertisers must take advantage of this chance to add related search phrases in their advertising, since event-related ads increase visibility. Obviously, any brand would want such widespread exposure. Therefore as advertisers can learn, sponsoring the right event at the right moment can take a brand’s recognition from zero to hero.

Timing:

It is critical that if you want your audience to accomplish something, it should happen at their convenience. IPL matches are a prime illustration of this. The play times are retained in the evenings at 4 p.m. and 8 p.m. so that everyone may go to the stadium or at the very least watch the action on television and the internet. This is ideal scheduling since by evening, everyone has finished their office duties and can easily watch the live action. The search for Satellite TV subscriptions increased by 140% as people looked for these services weeks before the start of the IPL.

You must consider the audience’s convenience. Nobody is going to watch a match if it is scheduled at 2 p.m. As an advertiser, you must understand when the best moment is to engage your audience. And IPL does it flawlessly.

Connect with your audience:

It is critical to establish a connection with the audience. It is pointless if you are not engaging with them and are only advertising your brand. Surprisingly, search traffic for IPL sponsor brands appeared to increase by as much as 270%. This increases the curiosity in the minds of customers and they often search for the brand and their offerings to understand their products and services. It’s an opportunity for brands to leverage the search wave and connect with their audiences. In this scenario, you must learn the secret from the IPL teams and brands in terms of how they engage with their fans. Currently, the teams are releasing their material, particularly videos in Hindi, English, Marathi, Bengali, Tamil, and Kannada.

This is due to the fact that the teams are from various parts of the country. So, if a KKR fan hears a remark or the anchor speaks to the supporters in Bengali, they should contact the team. So experiment with strategies that can help your audience connect with your brand more rapidly.

More Organic:

On each IPL team’s social media page, you can discover live coverage of their behind-the-scenes stories. People are interested in what players do before and after a game.  When we look at every squad, we can see that they have a Facebook live every time they leave for the stadium and when they return to the hotel after the game. Last year’s IPL viewing segment had over 53% loyalists with strong viewership. Using real-time analytics brands can recognise these loyal viewers and can engage with them and use this chance to achieve their advertising objectives.

Posting real-time photos and appealing creatives also keep the audience thinking about the company all the time. As a result, as an advertiser, you must realise that real-time images and videos are quite popular with your target audience.

Organising numerous competitions:

Different brands are now running a daily predict and win contest. All you have to do is guess who will win, and if you are correct, you will receive a monetary bonus. As a result, the sponsors engaged in the IPL, each one of them are holding some sort of contest. It is vital to note that while watching cricket matches, 95 percent of Indian customers have their phones in their hands. To have a greater impact, brands must interact with their smartphone-savvy consumers and try to involve them in such contests for maximum reach and brands can boost the efficacy of their campaigns.

As an advertiser, you should be aware that executing appealing campaigns will not only engage clients but will also assist you in creating a large number of consumers.

IPL is now the ideal place for advertisers to learn. The tournament has always been a major hit, the IPL players usually come up with something new to make it more popular among the audience. They perform a variety of stunts that are always well received by the audience. The way each IPL franchise markets itself and its players has a profound effect on the public on a whole new level. So, when you’re watching this season of IPL, enjoy yourself while learning, there is a lot to take and learn from it.

Article is authored by Arun Fernandes, Founder-CEO, Hotstuff Medialabs.

Tags: AdvertisingArun Fernandeshotstuff medialabsIndian Premier LeagueIPLIPL 15

RECENT POSTS

Effectiveness of marketing activities top driver for MarTech usage: Report

Effectiveness of marketing activities top driver for MarTech usage: Report
by MN4U Bureau
March 23, 2023
0

India lags behind global averages in the percentage of marketing budgets spent on MarTech, as per the 'Mirum India MarTech...

Read more

Sulekha.com forays into Hyperlocal Marketing Services with ‘ProManage’

Sulekha.com forays into Hyperlocal Marketing Services with 'ProManage'
by MN4U Bureau
March 23, 2023
0

Sulekha.com, a tech-AI platform for expert services has announced its foray into Hyperlocal Marketing Services with the launch of ProManage....

Read more

LATEST NEWS

Sulekha.com forays into Hyperlocal Marketing Services with 'ProManage'

Sulekha.com forays into Hyperlocal Marketing Services with ‘ProManage’

March 23, 2023
Colors Bangla presents WTP of Kaberi Antardhan on 26th March

Colors Bangla presents WTP of Kaberi Antardhan on 26th March

March 23, 2023

ANALYSIS

Effectiveness of marketing activities top driver for MarTech usage: Report
Analysis

Effectiveness of marketing activities top driver for MarTech usage: Report

by MN4U Bureau
March 23, 2023
0

India lags behind global averages in the percentage of marketing budgets spent on MarTech, as per the 'Mirum India MarTech...

PEOPLE

Mars Wrigley promotes Kalpesh Parmar as General Manager Asia
Featured

Mars Wrigley promotes Kalpesh Parmar as General Manager Asia

by MN4U Bureau
March 23, 2023
0

Mars Wrigley India has announced the promotion of Kalpesh Parmar as General Manager of Mars Wrigley Asia and the appointment of Tamer...

Bharati Sudhir joins Inspira Enterprise as CMO

Bharati Sudhir joins Inspira Enterprise as CMO

March 23, 2023

MARKETING

Sulekha.com forays into Hyperlocal Marketing Services with 'ProManage'
Featured

Sulekha.com forays into Hyperlocal Marketing Services with ‘ProManage’

by MN4U Bureau
March 23, 2023
0

Sulekha.com, a tech-AI platform for expert services has announced its foray into Hyperlocal Marketing Services with the launch of ProManage....

Subscribe to Newsletters

ADVERTISING

Mindshare, Wavemaker, Maitri and Pink Lemonade win big at Big Bang Awards
Advertising

Mindshare, Wavemaker, Maitri and Pink Lemonade win big at Big Bang Awards

by MN4U Bureau
March 23, 2023
0

Mindshare India, Wavemaker India, Maitri Advertising Works, Pink Lemonade and Mondelez India won top honors in their respective fields at...

Art-E appoints Vibhor Gulati to head operations in Mumbai

Art-E appoints Vibhor Gulati to head operations in Mumbai

March 22, 2023
WARC Rankings 2023: Wavemaker Mumbai top media agency for effectiveness

WARC Rankings 2023: Wavemaker Mumbai top media agency for effectiveness

March 22, 2023

PRINT

Mathrubhumi to bid farewell to its year-long centenary celebrations
Featured

Mathrubhumi to bid farewell to its centenary celebrations

by MN4U Bureau
March 17, 2023
0

Mathrubhumi announced that the closing ceremony of its centenary celebrations will be conducted on 18th March at the CIAL Convention...

The Hindu Lit For Life makes an on-ground comeback after a 3-year hiatus

The Hindu Lit For Life makes an on-ground comeback after a 3-year hiatus

February 15, 2023
Manorama Online@25: A Celebration of Digital Diversity

Manorama Online celebrates 25 years of operations with expanded digital presence

February 8, 2023

THINK THROUGH

Think Through: IPL 2023 on Digital – Innovations that will change sports viewing forever
Exclusive

Think Through: IPL 2023 on Digital – Innovations that will change sports viewing forever

by Smitha Sapaliga
March 10, 2023
0

IPL 2023 promises to be a one-of-a-kind experience this year for its fan base in India and across the globe....

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
[email protected]

© 2019 medianews4u.com

No Result
View All Result
  • Exclusive
  • #InHerOwnWay
  • #OneChangeForHer
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers

Medianews4u.com © 2019 - 2023 All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist