Government of Tamil Nadu launches ‘Namma Arasu’ WhatsApp chatbot for citizen services
Bengaluru: In partnership with Meta, the Government of Tamil Nadu has launched ‘Namma Arasu’, a unified WhatsApp chatbot designed to ...
Tag: Arun Srinivas
IndIAA Awards 2025 Commemorates 10 Years of Recognising Creative Brilliance in Indian Advertising
Mumbai : The 10th edition of the IndIAA Awards 2025, presented by the India Chapter of the International Advertising Association ...
AI emerged as a festive shopping ally, with 80% using Gen AI for gift research and inspiration: Meta launches ‘The 2025 Digital Utsav’ Playbook
Mumbai: As India enters its peak festive shopping season, Meta has unveiled The 2025 Meta Digital Utsav — a Festive ...
Instagram Reels leads with ~33% higher creator engagement than other platforms
Mumbai: Social media has cemented itself as India’s go-to destination for entertainment and content consumption, cutting across age groups, genres, ...
Instagram rolls out Gen Z-focused microdrama series – ‘Party of Two’, in India
Mumbai: Instagram has announced the launch of a microdrama series in India, aimed at encouraging Gen Z to take creative ...
Meta launches Gaming Accelerator in Partnership with Top VC Firms to Empower Indian Game Developers
New Delhi: In a move set to catalyse India’s booming gaming ecosystem, Meta has announced the launch of the Meta ...
Arun Srinivas named Managing Director and Head for Meta in India
Mumbai: Meta has announced the appointment of Arun Srinivas as the Managing Director and Head for India, effective July 1, ...
Meta unveils AI-Powered Creator Marketing Solutions to help brands boost growth
Mumbai: Meta has introduced a suite of new AI-driven tools to enhance brand-creator collaborations, making it easier for businesses to ...
AI-driven personalization, creators, and messaging drive quick commerce growth and online shopping in Tier-2/3 towns: Meta Study
Mumbai: Meta has unveiled two key trends that are shaping the future of online shopping in India— the rise of ...
ROI from digital trumps other mediums for the FMCG sector: Meta
Mumbai: On the sidelines of the Meta Marketing Summit - FMCG edition held in Mumbai, the company announced findings from ...
