India’s OTT Market Hits 601 Million Users, But Only 119 Million Pay: Monetisation Gap Widens
Mumbai: India’s OTT ecosystem continues to expand at scale, but a widening monetisation gap is emerging as the industry’s biggest ...
Tag: AVOD
Prime Video integrates Amazon MX Player to expand free and paid streaming offerings
Mumbai: Prime Video is set to become India’s largest streaming destination for exclusive originals as Amazon integrates Amazon MX Player ...
India is expected to drive 60% of the upcoming surge in global interest in anime: Markus Gerdemann, Crunchyroll
Anime brand Crunchyroll recently unveiled a new brand identity today. The new look, feel, and sound looks to reflect the ...
Monetization Strategies: How to Optimize Revenue for Your On-Demand Content
The ever-expanding OTT industry offers an opportunity for OTT operators to not only deliver content worldwide but also generate revenue. ...
ZEE5 clocked over 15 bn AVOD minutes in 2023: Abhirup Datta
ZEE5 onboarded Abhirup Datta in 2021 as the head of AVOD Marketing. With nearly 20 years of experience, Datta has ...
How will Jio’s SVOD entry impact streaming ecosystem in India?
The digital content marketplace in India is likely to witness the entry of an aggressive OTT player in the second ...
JioCinema’s ad revenue to surpass Star India in IPL 2023, reveals MPA report
The total advertising revenue of IPL 2023 will be US$550 million, with digital grabbing a 60% share, according to the ...
Transparent, unbiased measurement tool for OTT agreed by all welcome: Manish Kalra, ZEE5 India
The team at ZEE5 is riding high on the success of its Tamil original Ayali, and also the overall performance ...
India’s OTT market revenue expected to reach US$5.3 bn by 2027: report
India’s OTT market revenue is expected to reach almost US$5.3 bn by 2027 from about US$2.35 bn in 2022. According ...
‘Convenience driving audiences, addressability driving advertisers to connected TV’
The event focused on how the TV industry is witnessing a transformation and India is set to become the third ...
