BARC is like coalition government; managing diverse interests a challenge: Shashi Sinha at Print and Television Summit
While TV channels claim concurrent digital viewership numbers, a third party measurement will have a real impact on the growth ...
Tag: BARC
ICC MEN’S CRICKET WORLD CUP MARCHES TOWARDS 450 MILLION MARK; REGISTERS 18% GROWTH IN ENGAGEMENT TILL MATCH 34
The live broadcast of the ongoing ICC Men’s Cricket World Cup 2023, has been watched by nearly 430 million* viewers ...
India vs New Zealand delivers 80 Million peak concurrent viewers on TV; Beats India vs Pakistan to become the highest in World Cup 2023
Cricket fans across India were on the edge of their seats as a staggering 80 million* concurrent viewers tuned in ...
Zee Media re-registers for TV audience measurement with BARC
Zee Media Corporation Limited (ZMCL) has announced that it has decided to re-register for the Television Audience Measurement System with ...
Star Sports reveals record Asia Cup viewership
Star Sports, official broadcaster of Asia Cup 2023, has revealed that 266 million viewers tuned into Star Sports’ live broadcast ...
Competition cannot mislead advertisers by convenient slicing and dicing of viewership data on thin slivers: Avinash Kaul, Network18 Group
CNN-News18 has issued a statement backed by BARC data to claim that it has maintained its leadership position in the ...
Times Now claims leadership based on 22+ years audiences in 10L+ markets
Times Now is quoting BARC viewership data from towns with a population of over 10 lakh amongst males aged 22 ...
Network18 underlines leadership with data across news genres
Continuing with its campaign to assert its leadership claims on the basis of viewership across news genres, Network18 launched a ...
News18 claims dominance in Hindi news, says competition is ‘Nowhere to be found’
News18 India has launched a 360-degree media campaign to claim its dominance in the Hindi news segment. The Hindi news ...
BARC Data: News18 India continues to strengthen leadership position
As per the latest data released by the Broadcast Audience Research Council (BARC), News18 India has again topped the Hindi ...
