Star Sports, official broadcaster of Asia Cup 2023, has revealed that 266 million viewers tuned into Star Sports’ live broadcast for the tournament, excluding the final, making the 2023 edition the most-watched Asia Cup so far.
Other data revealed by the channel includes total viewing time for the tournament that increased by 75 pc over the previous edition with over 73.5 billion minutes watched, excluding the final (BARC data 2+ U+R Live). The ‘Super 4’ encounter between India and Pakistan was the highest-rated ODI match ever, outside of World Cups, garnering more than 6.4 million AMAs (Average Minute Audience).
The tournament also witnessed 75 pc growth in live match ratings (TVR, BARC data for India U 15+ MAB) for non-India matches.
Star Sports said in a statement that the success of the tournament, despite challenges related to the unpredictable weather, reflects the impact of its marketing campaigns, programming, coverage and most of all its relationship with Indian cricket fans.
“It also underlines the pre-eminence of marquee multilateral sporting events on TV as the ultimate aggregator of audiences. The record viewership for India and non-India matches in Asia Cup also sets the stage for fandom to touch new highs during ICC CWC 2023 and for previous records to be challenged,” it said, quoting a spokesperson.
The ICC Men’s Cricket World Cup 2023 will be live and exclusive on Star Sports and Disney+ Hotstar.
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