Tata Sierra leads IPL 2026 ad recall with 8.3% despite just 6.8% impression share: COTT
Mumbai: A new IPL 2026 advertising analysis by Chrome OTT (COTT) has revealed that creative effectiveness—not media weight alone—is emerging ...
Tag: Campa Cola
Parle, Dream11, and Vimal Elaichi Retain Top Ad Slots in IPL’s 2025 Season
Mumbai: The Indian Premier League (IPL), widely recognized as the apex of sports marketing in India, has once again demonstrated ...
Campa Cola: The Comeback of an Indian Icon in a Market Ruled by Giants….
Origins and Rise of Campa Cola Campa Cola’s story is deeply entwined with India’s economic and cultural history. Originally launched ...
Reliance Retail hires RS Sodhi to strengthen grocery business
Reliance Retail Ventures, the retail arm of Reliance Group, has roped in RS Sodhi, former MD of Gujarat Cooperative Milk ...
First taste: Campa Cola’s flavours and fizz get mixed reactions, brand scores in stores with 1+1 offer
MediaNews4u.com got people drinking. Drinking Campa Cola, that is – in cola, lemon and orange flavours. Across Bengaluru, Chennai and ...
Comeback Wishlist Part 3: Illustrated Weekly, Campa Cola, LP Records, Dipy’s, Ford Mondeo
The iconic ‘Illustrated Weekly’ Ranjeet Kate ‘Illustrated Weekly of India’ by Times Group was a great contemporary weekly read. With ...
Comeback Wishlist Part 2: Walkman, Murphy Radio, Ambassador, Air Deccan, Campa Cola, Madan Mohan
Continuing with the comeback wishlist, where we ask industry professionals about the brands they would like to see relaunched. Come ...
