Cerelac and Bournvita crisis: Brands must address criticism, communicate openly, and proactively resolve issues
The brands frequently find themselves entangled in crises that can shake consumer trust to its core, especially in the ever-evolving ...
Tag: Canco Advertising
Piyush – The good human
We all know Piyush Pandey the creative genius. I've seen the good human. Someone who never says no to anything ...
The INDIA boycott: Will coverage of only one side of the spectrum lead to decline in show viewership?
The opposition alliance ‘INDIA’, which stands for Indian National Developmental Inclusive Alliance, which comprises 26 opposition parties and is in ...
Medianews4u GameChangers Lifetime Achievement Award to be conferred on Shashi Sinha
Shashi Sinha, CEO - India, IPG Mediabrands, will be the recipient of the MediaNews4u.com GameChangers Lifetime Achievement Award. The annual ...
Bipin Pandit: Affable ally with steely resolve – ‘backbone’ completes 25 years with The Ad Club
Presidents may come and presidents may go, but The Advertising Club secretariat goes on. The backbone of all the events ...
Plant-based meats: Non-vegetarians buying in with a conscience
Plant-based meat products considered to be meat substitutes have gained a lot of prominence. With rising awareness of climate change and ...
